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What is the future of biologic medicines?

European Pharmaceutical Review

What is truly exciting is the diversification of the biologics structures we are seeing in the pipeline of most major pharma and biotech companies” What is truly exciting is the diversification of the biologics structures we are seeing in the pipeline of most major pharma and biotech companies.

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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. HCP Engagement and Pharma Salesforces.

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Breaking the Waves: How Blue Ocean Strategy in Healthcare Can Propel Pharma / Biotech Companies to Success

Roots Analysis

In the fiercely competitive landscape of the pharma and biotech industries, standing out from the crowd is crucial for success. One strategy that has gained traction in recent years is the Blue Ocean Strategy. How Can Pharma / Biotech Companies Use Blue Red Ocean Strategy?

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Veeva Systems Summit, Madrid – pharmaphorum reflects

pharmaphorum

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas.

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Utilising real-time data to improve customer engagement

pharmaphorum

Oskar Möbert, Vice President OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engagement, and increase patient reach. This has dramatic implications on how you work with data, especially in pharma.”

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Net Patient Score (NPS) in Healthcare

Viseven

In healthcare, this score is known as the Net Patient Score, reflecting its specific application within the pharma niche. In the pharma niche, the Net Patient Score has gained recognition for its ability to assess patient loyalty and drive improvements in the quality of care.

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How digital pathways are changing healthcare

pharmaphorum

As demonstrated throughout COVID, digital health is no longer experimental. Digital technologies are proving their value by allowing for better care, improved adherence and a more connected ecosystem between doctors, patients and pharma. There’s an enormous market for similar approaches in other disease areas. “In