Remove digital data-science-healthcare
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No more cookies: How healthcare companies can gain trust for data consent

Pharmaceutical Technology

Healthcare and life sciences companies have long relied on third-party cookies for their digital marketing. As browsers now start to block these data-tracking tools, we explore how companies can deliver personalised digital experiences by using a transparent digital approach.

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Four ways Biogen is tackling digital innovation in neurological disease

pharmaphorum

Digital transformation in pharma is not a singular endeavour. So, when a life sciences company embarks on a project of digital transformation or innovation, it’s really embarking on multiple projects that span the wide world of pharmaceutical operations. Dr Yacine Hadjiat is global head of Biogen Digital Health Solutions.

Hospitals 137
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Sanofi furthers its digital ambitions with Paris accelerator

pharmaphorum

Sanofi has launched a new initiative in its drive to integrate digital technologies throughout its business, setting up an accelerator based in Paris that will serve as the lynchpin of the effort. “Sanofi’s digital transformation is driven by a business and cultural shift as much as it is by technology,” commented Robert.

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Upskilling in a digital health world

pharmaphorum

It’s no secret that digital technologies are playing a significant role when it comes to shaping the next era of healthcare. Necessity accelerated the adoption of new and sophisticated technologies and systems throughout the COVID-19 pandemic, but this seismic shift towards digital health has opened up a gap in education.

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The ‘patient of the future’ is driving radical innovation in healthcare

pharmaphorum

Digital data collection, utilisation of real-word data and patient-centric thinking will all contribute to the rapid development of a new healthcare landscape, says Debiopharm Innovation Fund’s Tanja Dowe. The healthcare industry is also changing as its ‘customers’ move from ‘boomer’ patients to digital natives.

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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

Data integrity is the term used to describe the accuracy, consistency and reliability of data throughout its lifecycle. In the pharmaceutical/life sciences industries, maintaining data integrity is crucial given its role in making critical decisions that shape outcomes from drug development to human health.

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How real human experiences can power a healthier future

pharmaphorum

As part of our series of opinion pieces from leaders at Janssen, the company’s Maria Raad looks at how we can embrace tech and data science to overcome increasing pressures on healthcare systems. While this seems like a desirable aspiration for our grandchildren, it adds new pressures on our healthcare systems.