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Accelerating patient engagement in the digital health era

pharmaphorum

Understanding the person behind the patient is a crucial part of medicine, one that healthcare providers can use to improve the efficacy of treatments. At the 2021 Frontiers Health conference in Milan, Mark Duman and Paul Tunnah discuss the importance of co-creating with patients.

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Deep Dive: Digital Health 2021

pharmaphorum

There is no doubt that the COVID-19 pandemic has accelerated the adopt of digital health. As this issue’s contributors discuss, the rapid transition to digital has showcase the potential of technology across the industry, but how can we continue this momentum beyond the pandemic? An open call for innovation in pharma.

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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). With these silos breaking down, biopharmas will have the opportunity to drive a more coordinated approach to HCP engagement using shared data and unified systems, while still maintaining compliance.

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Deep Dive: Oncology 2021

pharmaphorum

As this issue’s contributors discuss, funding gaps, paused trials and patientshealth anxiety will have reverberations impacting outcomes for years to come. Read on for a look at highlights from ASCO, new approaches to clinical trials, and the transformative impact of digital in oncology.

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Empowering rare disease patient advocacy organisations with data

pharmaphorum

Komodo Health’s president and co-founder, Web Sun, tells us about his company’s new partnership with the Chan Zuckerberg Initiative (CZI) to improve early diagnosis and advance research of rare diseases by providing CZI’s Rare as One Network healthcare data and software. For us, it’s operating at the intersection between data and software.

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COVID drives a customer experience shift in life sciences CRM

pharmaphorum

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, according to new research from Gartner. It can’t just be digital for digital’s sake.”. One of these companies is Omnipresence.

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How digital pathways are changing healthcare

pharmaphorum

As demonstrated throughout COVID, digital health is no longer experimental. Digital technologies are proving their value by allowing for better care, improved adherence and a more connected ecosystem between doctors, patients and pharma. We sat down to talk to the founders about their journey and the future of healthcare.