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Healthcare Branding is Changing Are You Ready?

Pharma Marketing Network

Moreover, video marketing and webinars are exploding in popularity. These tools offer 24/7 interactions that uphold brand reputation while relieving pressure on customer service teams. These solutions allow for increased personalizationkey in a world where doctors, nurses, and patients expect tailored experiences.

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Viseven’s Year in Review

Viseven

At the same time, Viseven never misses an opportunity to share our findings and insights with colleagues and clients in our blogs, during live webinar sessions with top industry experts, and, of course, at global events. Top Publications and Webinars of the Year. Both webinars can be viewed on our YouTube page.

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Healthcare Brand Strategy: Building Trust in a Digital Age

Pharma Marketing Network

Responsiveness and Listening Modern brand strategies include social listening, proactive customer service, and real-time feedback loops. A rare disease treatment campaign targeting neurologists used gated webinars and patient journey videos, resulting in increased HCP awareness and faster diagnosis timelines.

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Omnichannel KPI: What to Track and How to Improve?

Viseven

In addition to the number of customer interactions, the quality of customer experience is also an important KPI for omnichannel marketing. This includes the quality of customer service, the ease of navigation, the speed of page loading, and the overall user experience.