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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

Yeah, I even wanted to wear the shirt to this FDA meeting. You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. It wasn’t just pharmaceutical companies and others.

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What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

Developing your company’s content map requires cross-functional collaboration. A content manager should comprise content ideas from different departments, including marketing, sales, customer service, and product development. There could be several examples of successful content maps in the pharmaceutical industry.