Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty
Pharma Marketing Network
APRIL 17, 2025
Key Digital Channels Pharma Brands Are Prioritizing With linear TV losing favor and tariff anxiety compounding budget decisions, pharma marketers are rethinking their media mix. Marketers are investing in closed-loop platforms and verified networks that meet HIPAA, GDPR, and CCPA standards while enabling powerful insights.
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