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Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty

Pharma Marketing Network

Key Digital Channels Pharma Brands Are Prioritizing With linear TV losing favor and tariff anxiety compounding budget decisions, pharma marketers are rethinking their media mix. Marketers are investing in closed-loop platforms and verified networks that meet HIPAA, GDPR, and CCPA standards while enabling powerful insights.

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2023 predictions and challenges in the healthcare business

pharmaphorum

With the rising cost of doing business, staff shortages across all aspects of healthcare, and the compounding effect of “doing more with less”, healthcare companies must turn to technology to simplify their workloads. From data management to facilities, scheduling, and reliable medical content, AI is poised to support practices in transition.

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5 Ways Testimonials Can Boost Pharmacy Growth

DiversifyRx

Landing pages allow you to talk specifically about a problem patients have (like a page dedicated to hair loss) or specifically about one of your services (such as compounding). You want to be careful about publicly talking about someone’s health, not only because of HIPAA but also because of professional etiquette.

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Customer Relationship Management in Healthcare Industry: Features, Benefits, and Specifics

Viseven

billion by 2025 , with a compound annual growth rate (CAGR) growth of more than 9%. Such sensitive data inside healthcare CRM software should be stored according to HIPAA compliance. Such a massive number of patients require a more advanced approach regarding patient relationships and how to manage them. Let’s go.

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Top Clinical Services for Boosting Your Pharmacy’s Revenue

Digital Pharmacist

Compounding Offering compounding services allows independent pharmacies to differentiate themselves from larger chain pharmacies, provide personalized care, and address the unique needs of their patients. Compounding helps to expand a pharmacy’s customer base and increase revenue through individualized medications.