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HCP Targeting in Pharma Marketing

Pharma Marketing Network

In 2025, HCP targeting helps brands focus their resources on high-value providers—those most likely to prescribe, influence peers, or educate patients. Moreover, value-based care has shifted provider expectations. HCPs now seek scientific, outcomes-based communication—not promotional fluff. Content quality is also essential.

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Beyond Dispensing: How Pharmacists and Technicians Can Expand Services to Meet Patient Needs

Pharmacy Times

CPAs are essentially signed contracts that have formal agreements with well-defined scopes, which allow for collaboration and communication among health care professionals in areas lacking aspects of health care, according to Klepser. This is where collaborative practice agreements (CPAs) come in.

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Specialty Pharmacist Integration in Neurology Clinics: A Model for Enhanced Patient Care

Pharmacy Times

Evidence supports the model's effectiveness, showing reduced relapse rates in multiple sclerosis patients. SHOW MORE Integrating specialty pharmacists into neurology teams enhances patient care, medication management, and clinical outcomes for chronic conditions.

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Unicorns Don’t Exist: Rethinking the Generalist Model in Oncology Pharmacy

Pharmacy Times

Kalis, PharmD, BCOP Key Takeaways Oncology pharmacy's complexity outpaces the generalist model, necessitating specialization for effective patient care and operational efficiency. These are all important and necessary topics that help cancer centers run effectively and deliver exceptional patient care.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven decision-making.

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From Pasteur to Present: Historical and Contemporary Perspectives on Publication Bias in Scientific Literature

Pharmacy Times

Geison’s The Private Science of Louis Pasteur provides a historical framework for examining long-standing patterns in scientific communication, particularly the divergence between experimental practice and published narrative. Pasteur’s published papers often emphasized clear experimental success and linear methodological progression.

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Measles Outbreak Reaches Over 800 Confirmed Cases in the US

Drug Topics

Angelo added that health care providers are good at sharing information and data within their own circles, but when talking to patients, it might be more difficult for them to understand the data. The way pharmacists learn—through continuing education, podcasts,and webinars—is geared to the health care professional.