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Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.
Table of Contents: Understanding Pharma Tariffs Impacts on Branded Drug Marketing Adjusting Digital Advertising Strategies Strategic Recommendations for Pharma Marketers Conclusion FAQs Understanding Pharma Tariffs Pharma tariffs are taxes imposed by governments on imported pharmaceutical products. How do pharma tariffs impact drug pricing?
Structuring patient assistance programs as independent non-profit foundations helps pharmaceuticalcompanies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceuticalcompanies may also struggle with public image issues.
Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. The Inflation Reduction Act and new drug pricing regulations are pushing pharmaceuticalcompanies to justify value more transparently. Optimizing content for voice queries will be a game-changer.
Large pharmaceuticalcompanies such as AbbVie, Lilly, Roche and Takeda have demonstrated strong interest in licensing innovator oligonucleotides for CNS indications, accounting for 63% of licensing deals between 2021 and 2025 year-to-date. ASOs accounted for more than half ($3.54 billion), while siRNAs made up more than a third ($2.51
Email recipients want relevant and valuable information – not just promotional content. This ensures consistent communication without overburdening your team. In pharma, this also means balancing branded and unbranded messages carefully, especially when linking to product sites or prescribing information.
Scientific communication : Drafting slide decks, scientific responses, medical information letters, and training content using generative models, ensuring scientific accuracy and compliance in messaging and content. Clinical trials One reason clinical trials fail is choosing the wrong patients.
Commissioner Makary has taken a more subdued stance, stating in a podcast with Megyn Kelly that FDA doesnt have any plans to ban direct-to-consumer advertising, but there are some things that we can do to make sure that the information being presented is a complete picture.
Developed by US biotech ARS Pharmaceuticals and under exclusive license in the UK by Danish pharmaceuticalcompany ALK-Abelló, the single-dose nasal spray is indicated for use in adults and children weighing over 30kg and delivers its entire contents (2mg) upon activation.
In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze. Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. Audit your site regularly for broken links, redirect chains, and crawl errors.
Key components of the order include: Price Alignment: Pharmaceuticalcompanies are required to adjust U.S. Market Disruption: Pharmaceuticalcompanies may need to reassess pricing strategies globally to maintain profitability while complying with the new U.S. How might this policy affect pharmaceuticalcompanies?
Obtain real-world evidence from HEOR studies.Gain data on potential patient characteristics and their health outcomes without treatment.Develop a clearer understanding of untreated outcomes, leading to more informed decisions on the drugs value. How Does the HEOR Model Work for PharmaceuticalCompanies?
Medical affairs is the bridge between pharmaceuticalcompanies and healthcare providers. It includes roles like Medical Science Liaisons (MSLs), who engage with providers, and Medical Information Specialists, who answer complex drug-related questions. Once youve narrowed your focus, communication becomes the next hurdle.
More specifically, the Indian Pharmaceutical Alliance, an organisation representing the country’s largest pharmaceuticalcompanies, has urged the government to reduce import tariffs from the current 10% to zero for pharmaceutical imports from the US. For a demo or further information, please contact us here.
Zentiva Group has entered into a licence and supply agreement with pharmaceuticalcompany Lupin for the commercialisation of the latter’s biosimilar Certolizumab Pegol, a tumour necrosis factor alpha (TNFα) inhibitor medicine, across several markets. Credit: Zentiva Group, a.s.
Jacqueline Durett Few times in the evolution of a pharmaceuticalcompany are as exciting as during the flurry of launch readiness activities focused on bringing a new drug to market. 1 One often overlooked major reason many drug launches underperform comes down to communications.
This report looks at marketed therapies and their sales projections, pipeline drug trends, and key development challenges for pharmaceuticalcompanies, as well as the role of CDMOs in targeted modality development and what to look for in a development and manufacturing partner. You will receive an email shortly.
Leading parenteral packaging provider Datwyler, for example, operates its FirstLine® manufacturing facilities across North America, Europe, and Asia, enabling pharmaceuticalcompanies to procure stoppers and plungers that meet the same high standards from around the world. Sign up for our daily news round-up!
The initiative comes at a crucial time, as British pharmaceuticalcompanies are significantly increasing their investments in the United States. Outlaid via the Life Sciences Innovative Manufacturing Fund (LSMIF), the investment will aim to expand the UK’s manufacturing capabilities and supply chain security.
The government therefore is advocating for the creation of the new drug regulatory agency to expedite economic growth, streamline drug approvals and attract international pharmaceuticalcompanies to invest in the country. For a demo or further information, please contact us here.
In one of the fierier remarks from the roundtable, RFK Jr said: “At every level, doctors, other providers, our hospitals, the pharmaceuticalcompanies, the insurance companies, all make money by keeping us sick. We may still continue to send you service-related and other non-promotional communications.
Katarina Zahedi, pharma analyst at GlobalData, comments: “These investments reflect a growing trend among pharmaceuticalcompanies to bolster domestic operations in response to geopolitical pressures and potential tariffs on imported pharmaceuticals.” Give your business an edge with our leading industry insights.
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It feels like in the US, pharmaceuticalcompanies are capitalising on people’s frustration and desperation to lose weight.” “I don’t understand why medication costs are so much higher in the US compared to Europe, though I’ve noticed prices can vary across European countries too,” said Helena. “It
While most use cases remain theoretical, early-stage collaborations between quantum computing companies and pharmaceuticalcompanies are exploring how quantum platforms might enhance protein modelling, molecular docking and energy-state simulations. Give your business an edge with our leading industry insights.
Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. FAQs What is patient marketing in pharma?
European residents must be fully informed to properly trust the incoming European Health Data Space (EHDS) regulation if it is to succeed, experts have concluded. Other countries from outside the EU and international organisations such as pharmaceuticalcompanies will be able to apply to join HealthData@EU for secondary use in March 2034.
According to a communique issued by the HHS , ‘reconstituting’ the ACIP will “restore public trust” in vaccines, with the new ACIP members intended to ensure that government scientific activities are informed by “the most credible, reliable, and impartial scientific evidence available”.
By GlobalData Learn more about Strategic Intelligence In light of the approvals of Leqembi and Kisunla, large pharmaceuticalcompanies are increasingly investing in Alzheimer’s disease through high-value acquisitions. Stay proactive with real-time data and expert analysis.
Also appointed is Vicky Pebsworth, the current director of research and patient safety at the National Vaccine Information Center, a group that advocates for vaccine exemptions. Other panel members include medical and health experts with no clear ties to vaccine development or public health strategy.
For example, recent rules mandate clearer communication of drug risks in advertisements, eliminating distracting visuals and audio effects. Pharmaceuticalcompanies must stay informed about such changes to maintain compliance and avoid potential penalties. Q3: How can companies ensure compliance with new FDA regulations?
With expanding digital channels, evolving privacy laws, and more informed audiences, brand teams need AI tools that not only automate processesbut also elevate strategy. Predictive analytics also enable pharma companies to forecast engagement trends, adjust campaign budgets dynamically, and even flag underperforming regions.
Pharma marketers today must create experiences that are not only informative and compliant but also human, transparent, and consistent across every touchpoint. For pharmaceuticalcompanies, this means that branding can no longer rely solely on clinical data or catchy taglines. It must be rooted in authenticity and clarity.
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.
Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. For more information, visit veeva.com/eu. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on.
Content metrics is the collection of content data for both the industry as a benchmark and the individual company’s content performance,’’ says Ian. “It It informscompanies how its content is created, approved, reused and published and how to optimise performance for a more significant impact. Every country has its regulations.
Pharmaceutical sales in Brazil reached $17bn in 2021, according to GlobalData figures. Despite this, Brazil’s trade protectionist policies mean that there are few pharmaceuticalcompanies of international origin within the country. by 2040 based on statistics from OECD. </p> By Tanner Pharma Group.
Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology. This webinar will also explore: How the changing nature of communications technology and modalities are changing the MSL’s role.
It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. In an era where accurate and timely information can critically impact patient outcomes, effective communication in healthcare becomes paramount. Scary thought, right?
There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceuticalcompanies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.
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