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Hiring pharmacists or technicians shouldn’t feel like pulling teeth, but for many independentpharmacy owners, it does. You should highlight your pharmacy’s unique offerings, like compounding services or innovative patient care programs, to stand out from chain competitors. Networking can help you find these “hidden gems.”
My goal at DiversifyRx is to make owning a pharmacy fun and profitable again. Empowering your independentpharmacy employees is a great way to reduce your burden and have happy employees. Running an independentpharmacy is both rewarding and challenging. Some fire is always happening in an independentpharmacy.
A lot has been said about leadership (or lack thereof) in pharmacy. Independentpharmacy owners feel the weight of a widespread leadership deficit and the lack of much-needed exemplars. Understandably, developing your team members into pharmacy leaders can seem like another task on a lengthy to-do list.
This is why independentpharmacies should focus more on targeted marketing. Independentpharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. The post The Case for Targeted Marketing for IndependentPharmacy Owners first appeared on DiversifyRx.
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