Pharma Marketing Network

JULY 23, 2025

Much of the data used in AI models—like browsing behavior, health-related searches, or CRM entries—can be considered sensitive under regulations like HIPAA, GDPR, or CCPA. HIPAA, for example, mandates strict protections around any data that can be linked to an individual’s health condition.

HIPAA

Pharma Marketing Network

JULY 18, 2025

Furthermore, personalization now extends to patient-facing communications. Companies must adhere to HIPAA regulations and inform users about AI-driven personalization. Yes, when deployed with HIPAA-compliant platforms and ethical frameworks. However, when implemented responsibly, AI acts as a creative partner—not a replacement.

HIPAA

Pharma Marketing Network

MAY 18, 2025

Consequently, they expect pharma communications to be quick, relevant, and accessible on-demand. For instance, if an oncologist frequently visits your CME webinar series, your next communication might highlight a new indication for a branded therapy like Keytruda or Opdivo. However, data use must align with regulatory requirements.

Health and Personal Care Stores

PharmExec

AUGUST 7, 2025

Compliance with evolving frameworks such as GxP, HIPAA, GDPR, and AI risk management guidance from NIST and FDA. This ensures decisions aren’t just accurate, but understandable—a core requirement in regulatory science. Embedding information security and privacy-by-design principles into AI and data platforms.

Communication

Pharma Marketing Network

AUGUST 8, 2025

From the rise of digital health to the growing influence of patient-centric communication, pharma companies must now compete not just on efficacy but on how well they engage. These innovations not only enhance customer experience but also help navigate privacy regulations like HIPAA and GDPR. It’s not just about sales reps anymore.

HIPAA

Pharma Marketing Network

APRIL 21, 2025

With increasing pressure from regulatory bodies and rising media costs, pharma marketers are rediscovering the power of personalized communication. Importantly, consistency in tone and branding across all pharma communications boosts credibility. Email offers direct, personalized communication with HCPs and patients.

HIPAA

Pharma Marketing Network

APRIL 25, 2025

From GDPR to HIPAA, integrating privacy-first strategies will not only protect your brand but enhance consumer trust. Prioritize transparent communication, secure data practices, and align with global privacy standards like GDPR and HIPAA from the outset. How can I ensure compliance while expanding my Pharma Network?

HIPAA

Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Compelling and Compliant Headline Clearly communicate value (e.g., It improves conversion rates, reduces bounce rates, and ensures compliance with FDA and HIPAA regulations.

HIPAA

Pharma Marketing Network

JUNE 15, 2025

Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. For starters, every email must comply with HIPAA, CAN-SPAM, and FDA regulations. That’s what email marketing looks like in pharma.

HIPAA

Pharma Marketing Network

MARCH 31, 2025

As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. However, marketers must balance innovation with privacy.

HIPAA

Pharma Marketing Network

JUNE 27, 2025

This ensures consistent communication without overburdening your team. Fortunately, modern email marketing platforms come equipped with features that help ensure every message aligns with HIPAA, CAN-SPAM, and FDA guidelines. Most enterprise platforms offer features to meet HIPAA and FDA compliance requirements when properly configured.

HIPAA

Pharma Marketing Network

MARCH 11, 2025

Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management. Platforms like Mailchimp and HubSpot provide automation features, ensuring personalized and compliant communication.

HIPAA

PharmD Live

JUNE 23, 2025

Compliance Confidence: Robust audit trails, secure data transmission, and proactive regulatory updates ensure HIPAA and CMS compliance , eliminating phantom readings and billing risks. Innovation: AI triage supports pharmacist-led escalation, and CMS alignment ensures full reimbursement for RPM and CCM.

HIPAA

Pharma Marketing Network

MAY 11, 2025

Despite the emergence of new communication platforms, email marketing remains a cornerstone for engaging with patients, promoting services, and building brand loyalty. They prefer receiving communications on their own terms. However, some tactics remain timeless due to their effectiveness and adaptability.

Communication

Pharma Marketing Network

DECEMBER 31, 2024

Use Personalized Communication One-size-fits-all is no longer effective. Ensure your campaigns comply with regulations like HIPAA and communicate your commitment to safeguarding patient data. Marketers should follow industry standards like HIPAA, ensure transparency, and work closely with legal teams to review campaigns.

HIPAA

Pharma Marketing Network

JULY 22, 2025

In the fast-paced world of healthcare communications, email remains both a relic and a revelation. It provides a unique opportunity for uninterrupted, direct communication with HCPs and patients—especially when used thoughtfully. GDPR, HIPAA, and other regional laws restrict what pharma marketers can collect and use.

Scheduling Appointments

Pharma Marketing Network

APRIL 3, 2025

The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. How has patient marketing changed in recent years?

HIPAA

Pharma Marketing Network

MAY 16, 2025

This evolution is not just a trend but a fundamental shift in how healthcare entities communicate and build trust with their audiences. Data privacy concerns are paramount, as the use of personal health information must comply with regulations like HIPAA. What are the ethical concerns associated with AI in healthcare marketing?

Communication

Pharmaceutical Technology

AUGUST 8, 2025

As well as siloed data and ‘Frankenstein’ databases, researchers must take care to adhere to regulatory guidelines such as HIPAA if they are to link data successfully. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. Sign up for our daily news round-up!

Patient Care

Pharma Marketing Network

MAY 21, 2025

Pharma email marketing platforms are no longer just digital toolstheyre the nerve center of healthcare communications in 2025. But how do you pick a platform that not only delivers strong ROI but also ensures HIPAA compliance, consent management, and CRM integration? For field reps, it empowers compliant one-to-one HCP communication.

HIPAA

Pharma Marketing Network

JUNE 11, 2025

Medical affairs teams now collaborate closely with marketing departments to ensure scientific accuracy in communications. Agencies like the FDA are placing greater emphasis on transparency, fair balance, and risk disclosure in online communications. However, the channels through which this information is distributed have diversified.

Communication

Pharma Marketing Network

APRIL 23, 2025

Personalization Without Violating Privacy Pharma marketers face a unique challengehow to deliver customized content without compromising patient data or running afoul of HIPAA and GDPR regulations.

HIPAA

Pharma Marketing Network

MAY 9, 2025

Compliant: Campaigns must align with HIPAA, GDPR, and FDA guidelines. Below are the elements that consistently produce high-converting pharma campaigns: Clear Value Proposition: Whether its symptom relief, patient assistance, or improved adherence, the ad must instantly communicate its core benefit.

HIPAA

Pharma Marketing Network

MARCH 24, 2025

Second, data privacy regulations like HIPAA, GDPR, and updates to third-party cookie policies are pushing marketers to invest in first-party data and secure platforms. Teams must understand emerging technologies, digital campaign execution, and privacy-compliant communication. First, prioritize training and continuous learning.

HIPAA

PioneerRx

DECEMBER 14, 2022

Mobile messaging is a convenient and easy way to communicate with patients, but it also walks a fine line when it comes to HIPAA compliance. SMS texting holds the…

HIPAA

pharmaphorum

NOVEMBER 1, 2022

You may ask: Can an open protocol be HIPAA compliant? HIPAA does not specifically prohibit using and sharing open protocol-based software. Their patient journey typically requires engaging with discrete service providers, who are often using antiquated means of communication. The time to cross that bridge has passed.

HIPAA

pharmaphorum

JANUARY 19, 2023

I expect a more patient-friendly experience, incorporating trends such as online scheduling and onboarding to create more efficient in-person visits, automated post-visit follow-ups, better incorporation of remote care into the experience, and even direct patient communication with providers to build trust.

Health and Personal Care Stores

Digital Pharmacist

APRIL 10, 2023

Streamline patient communication on a secure platform that helps you send reminders, share images, and contact patients quickly and easily. With a HIPAA-compliant centralized platform, you can also view all patient conversations and send auto-populated messages. Secure 2-way messaging.

HIPAA

Pharma Marketing Network

FEBRUARY 19, 2025

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging.

HIPAA

Viseven

MARCH 6, 2023

It helps to organize communication processes, keep track of operational activities, and see what works in your management approaches and what requires changes in the current health system. An uncomfortable and broken communication chain usually leads to the interruption of treatment and the potential worsening of the condition.

Communication

Pharma Marketing Network

FEBRUARY 5, 2025

HIPAA and GDPR laws protecting patient privacy. Monitor Engagement Carefully Social media allows for two-way communication , but pharma brands must be cautious. The biggest risks involve misleading claims, unapproved user comments, and privacy violations (HIPAA/GDPR compliance issues).

HIPAA

Pharmaceutical Technology

MAY 4, 2023

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.

Health and Personal Care Stores

Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Transparency, clear communication, and patient-centered content help build trust by showing that the brand genuinely cares about patient outcomes.

HIPAA

Pharmaceutical Technology

AUGUST 31, 2022

Alongside fitness trackers and smartwatches, there are also medical devices used to monitor a patient’s vitals and some even contain SIM cards to enable two-way communication. Fines for non-compliance can be high, potentially running into millions of euros for breaches of GDPR or up to $50,000 for HIPAA in the US.

HIPAA

Digital Pharmacist

MARCH 23, 2023

6) Communicate Securely & Efficiently Our HIPAA-compliant 2-way messaging offers a secure point of contact between you and your patients. You can increase adherence by simplifying communication, making it easy to share protected information like insurance cards and Rx numbers.

Mail-Order Pharmacies

Pharma Marketing Network

JANUARY 9, 2025

Clearly communicating the benefits and risks of drugs like Keytruda establishes credibility and trust. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure. Automation streamlines repetitive tasks, improves efficiency, and ensures consistent communication across campaigns.

HIPAA

Pharma Marketing Network

JANUARY 7, 2025

Navigating HIPAA regulations while tailoring messages requires careful planning and ethical decision-making. For instance, the FDA now requires more detailed disclosures in direct-to-consumer ads, impacting how companies like Johnson & Johnson communicate with their audiences.

HIPAA