Pharma Marketing Network

NOVEMBER 7, 2024

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. That’s the power of healthcare email marketing. Because it’s personal, direct, and measurable.

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Pharma Marketing Network

APRIL 25, 2025

From GDPR to HIPAA, integrating privacy-first strategies will not only protect your brand but enhance consumer trust. Prioritize transparent communication, secure data practices, and align with global privacy standards like GDPR and HIPAA from the outset. How can I ensure compliance while expanding my Pharma Network?

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Pharma Marketing Network

MARCH 27, 2025

The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. The emergence of HIPAA-compliant targeting technologies, HCP-specific segments, and improved analytics has made social platforms not just viable but essential for pharmaceutical marketing.

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Pharma Marketing Network

MARCH 31, 2025

As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. However, marketers must balance innovation with privacy.

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Pharma Marketing Network

MAY 11, 2025

Despite the emergence of new communication platforms, email marketing remains a cornerstone for engaging with patients, promoting services, and building brand loyalty. They prefer receiving communications on their own terms. However, some tactics remain timeless due to their effectiveness and adaptability.

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pharmaphorum

JANUARY 19, 2023

I expect a more patient-friendly experience, incorporating trends such as online scheduling and onboarding to create more efficient in-person visits, automated post-visit follow-ups, better incorporation of remote care into the experience, and even direct patient communication with providers to build trust.

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Digital Pharmacist

APRIL 10, 2023

Streamline patient communication on a secure platform that helps you send reminders, share images, and contact patients quickly and easily. With a HIPAA-compliant centralized platform, you can also view all patient conversations and send auto-populated messages. Secure 2-way messaging.

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Pharma Marketing Network

FEBRUARY 19, 2025

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging.

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Viseven

MARCH 6, 2023

It helps to organize communication processes, keep track of operational activities, and see what works in your management approaches and what requires changes in the current health system. An uncomfortable and broken communication chain usually leads to the interruption of treatment and the potential worsening of the condition.

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Pharma Marketing Network

FEBRUARY 5, 2025

HIPAA and GDPR laws protecting patient privacy. Monitor Engagement Carefully Social media allows for two-way communication , but pharma brands must be cautious. The biggest risks involve misleading claims, unapproved user comments, and privacy violations (HIPAA/GDPR compliance issues).

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Pharmaceutical Technology

MAY 4, 2023

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Transparency, clear communication, and patient-centered content help build trust by showing that the brand genuinely cares about patient outcomes.

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Pharmaceutical Technology

AUGUST 31, 2022

Alongside fitness trackers and smartwatches, there are also medical devices used to monitor a patient’s vitals and some even contain SIM cards to enable two-way communication. Fines for non-compliance can be high, potentially running into millions of euros for breaches of GDPR or up to $50,000 for HIPAA in the US.

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Digital Pharmacist

MARCH 23, 2023

6) Communicate Securely & Efficiently Our HIPAA-compliant 2-way messaging offers a secure point of contact between you and your patients. You can increase adherence by simplifying communication, making it easy to share protected information like insurance cards and Rx numbers.

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Pharma Marketing Network

JANUARY 9, 2025

Clearly communicating the benefits and risks of drugs like Keytruda establishes credibility and trust. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure. Automation streamlines repetitive tasks, improves efficiency, and ensures consistent communication across campaigns.

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Pharma Marketing Network

JANUARY 7, 2025

Navigating HIPAA regulations while tailoring messages requires careful planning and ethical decision-making. For instance, the FDA now requires more detailed disclosures in direct-to-consumer ads, impacting how companies like Johnson & Johnson communicate with their audiences.

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Pharma Marketing Network

OCTOBER 17, 2024

Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. These tools are being used to provide educational resources, track medication adherence, and offer personalized health insights, thus fostering a more informed patient community.

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Pharma Marketing Network

JANUARY 9, 2025

Automation: Email marketing and CRM tools streamline communication, saving time while maintaining personalization. Following GDPR and HIPAA guidelines safeguards both your company and your audience. For example, targeting oncologists for a drug like Opdivo requires a unique approach compared to marketing a diabetes treatment.

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Pharma Marketing Network

DECEMBER 19, 2024

Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Clearly communicate data usage policies to build trust. Use automated tools to flag non-compliant content before publication. Solution: Use anonymized datasets to protect patient identities and ensure GDPR and CCPA compliance.

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Pharma Marketing Network

APRIL 10, 2025

Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. It means using data responsibly to tailor content, recommend resources, and support adherenceall while complying with HIPAA and other healthcare regulations.

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Pharmaceutical Technology

JULY 1, 2022

You might have someone's weight, height, what they have eaten this week, their resting heart rate,” says Katherine Pomfret, head of communications at Syrenis. Cassie covers all data regulations worldwide, including GRPR in Europe, HIPAA in the US, PDPA in Singapore, POPIA in South Africa, and PIPEDA in Canada.

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pharmaphorum

DECEMBER 13, 2022

This precipitated a shift from a centralised trial experience to a decentralised one, resulting in participants communicating electronically. Therefore, vendor applications must adhere to HIPAA and GDPR data protection regulations, including encryption and multifactor authentication. BYOD in clinical trials.

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Board Vitals - Pharmacist

JANUARY 18, 2023

Across simulated programs, some students reported faster skill improvement, enhanced communication skills and active student engagement. While social media supports patient education, research dissemination and educational discussions, it can also increase the risk for HIPAA breaches or unprofessional conduct.

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Pharmaceutical Technology

JUNE 9, 2023

At the same time, consent management platforms allow sponsors to comply with data privacy regulations and guidelines like HIPAA and Washington’s My Health, My Data, ensuring patient safety remains at the forefront of all processes while avoiding litigation. Trust Cassie Cassie is a leading CMP that manages over 1.2

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Pharma Marketing Network

DECEMBER 31, 2024

Use Personalized Communication One-size-fits-all is no longer effective. Ensure your campaigns comply with regulations like HIPAA and communicate your commitment to safeguarding patient data. Marketers should follow industry standards like HIPAA, ensure transparency, and work closely with legal teams to review campaigns.

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SingleCare

APRIL 7, 2022

That can help to make a conversation more open, and prevent embarrassment—and prevent HIPAA violations. Using clear communication and showing empathy can help maintain a strong patient-clinician interaction. Show empathy No patient wants to hear that their prescription is being refused.

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ISPE

OCTOBER 27, 2022

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3. Wireless medical devices. 12 (2022): 1125–1126. doi:10.1001/jama.2022.2040.

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Digital Pharmacist

JULY 11, 2023

Pharmacy teams can communicate with their patients via HIPAA-complaint, secure messages thus reducing time on the phone and increasing efficiency within the pharmacy. Vow IVR Vow, our all-in-one IVR and VoIP communication system is exclusively built for pharmacies. This platform also allows for two-way messaging.

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ISPE

OCTOBER 27, 2022

Wireless medical devices use wireless radio frequency communication such as wifi, Bluetooth, and cellular/mobile phone technology. Is the software performing an action on data different from storage, archival, communication, or simple search? Wireless medical devices. Is the action for the benefit of individual patients?

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Pharma Marketing Network

JUNE 8, 2020

When you think of healthcare, from a HIPAA standpoint like tying everything back just like an individual does, you know start drawing some boundaries. Kamran (KH): I think one thing I always think of is the pharmaceutical industry is probably more privacy minded than most just because of HIPAA and other regulations we have to work under.

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Digital Pharmacist

AUGUST 8, 2023

Maintain open communication with local health departments, clinics, and hospitals to share information and coordinate efforts in managing the surge in cases. Secure Two-Way Messaging Our data-encrypted platform keeps communication secure and HIPAA-compliant.

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Pharma Marketing Network

MAY 21, 2025

Pharma email marketing platforms are no longer just digital toolstheyre the nerve center of healthcare communications in 2025. But how do you pick a platform that not only delivers strong ROI but also ensures HIPAA compliance, consent management, and CRM integration? For field reps, it empowers compliant one-to-one HCP communication.

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Pharma Marketing Network

MAY 16, 2025

This evolution is not just a trend but a fundamental shift in how healthcare entities communicate and build trust with their audiences. Data privacy concerns are paramount, as the use of personal health information must comply with regulations like HIPAA. What are the ethical concerns associated with AI in healthcare marketing?

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Pharma Marketing Network

MAY 9, 2025

Compliant: Campaigns must align with HIPAA, GDPR, and FDA guidelines. Below are the elements that consistently produce high-converting pharma campaigns: Clear Value Proposition: Whether its symptom relief, patient assistance, or improved adherence, the ad must instantly communicate its core benefit.

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Pharma Marketing Network

APRIL 3, 2025

The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. How has patient marketing changed in recent years?

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Pharma Marketing Network

APRIL 23, 2025

Personalization Without Violating Privacy Pharma marketers face a unique challengehow to deliver customized content without compromising patient data or running afoul of HIPAA and GDPR regulations.

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Pharma Marketing Network

MARCH 24, 2025

Second, data privacy regulations like HIPAA, GDPR, and updates to third-party cookie policies are pushing marketers to invest in first-party data and secure platforms. Teams must understand emerging technologies, digital campaign execution, and privacy-compliant communication. First, prioritize training and continuous learning.

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