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Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing practices, including the digitisation of events. The changing events model. Before COVID, pharma events were mainly face-to-face.
Though time efficiency for content delivery may vary, the benefits of collecting metrics are akin to small to medium businesses and large companies – both need the ability to prepare their content to have the most significant impact. What period of the year is your company creating event material the most? Ian states.
There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceuticalcompanies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.
Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.
Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceuticalcompanies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceuticalcompanies and patient and caregivers.”.
The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceuticalcompaniescommunicate, visit and engage with physicians. She is regularly invited to speak and moderate at industry events. Follow him on Twitter or connect with him on LinkedIn. and Israel.
Structuring patient assistance programs as independent non-profit foundations helps pharmaceuticalcompanies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceuticalcompanies may also struggle with public image issues.
In one of the fierier remarks from the roundtable, RFK Jr said: “At every level, doctors, other providers, our hospitals, the pharmaceuticalcompanies, the insurance companies, all make money by keeping us sick. We may still continue to send you service-related and other non-promotional communications.
Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s
The pandemic has triggered a change in how pharmaceuticalcompanies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceuticalcompany engagement during the crisis. The answer was yes.
LAUSANNE, Switzerland, June 20, 2023 – Viseven, a leading global MarTech services provider for the Pharma and Life Sciences industries, is thrilled to announce its partnership with SpotMe, an enterprise event platform tailored to high-touch industries. For us, having a partner who is forward-thinking and aligned with our vision is paramount.
For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Unfortunately, this isn’t always convenient or aligned to the information and tactics they would choose to adopt in their communications. There is clear evidence of a customer-centric paradox.
Additionally, climate change has a direct impact on population health – and in turn pharmaceutical demand. Wildfires, floods, landslides, and drought, often in places unused to such extreme weather events, are causing a global shift in public health issues and can quickly lead to a humanitarian crisis.
COVID-19 is making digital transformation even more pressing for pharmaceuticalcompanies. Amid the coronavirus pandemic digital health offers many ways to develop public utility projects and enhance healthcare communications.
For instance, companies like Recursion and BenevolentAI are leveraging AI to identify new drug candidates and optimize clinical trials. Furthermore, AI is enhancing pharmacovigilance by automating adverse event detection and reporting, thereby improving patient safety and regulatory compliance.
Communication between European Union (EU) member states is ongoing to finalise the details of the legislation, but at its core, the EHDS will provide a single registry of patient data from across the continent. Trust is something that you earn, so how we communicate what’s coming out of this directive is very important.
Large pharmaceuticalcompanies such as AbbVie, Lilly, Roche and Takeda have demonstrated strong interest in licensing innovator oligonucleotides for CNS indications, accounting for 63% of licensing deals between 2021 and 2025 year-to-date. ASOs accounted for more than half ($3.54 billion), while siRNAs made up more than a third ($2.51
To meet these challenges, pharmaceuticalcompanies are accelerating digital transformation and making manufacturing more responsive to changing market conditions while improving efficiency. The Operations Data Hub must be compliance-ready itself (recording events) and it should be a single source of truth for audit trails.
The Digital Awards is in its 12th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals.
Medical affairs in Pharma are often seen as a central agency that works within a healthcare company and prioritize communication among life science organizations, medical professionals, healthcare providers, and patients. What are pharmaceutical medical affairs? . The role of medical affairs in pharmaceuticalcompanies.
Scientific communication : Drafting slide decks, scientific responses, medical information letters, and training content using generative models, ensuring scientific accuracy and compliance in messaging and content.
By removing the need for manual handling and reducing the risk of contamination, pharmaceutical manufacturers can produce products that meet the highest standards of quality. Automated systems offer a range of options for pharmaceuticalcompanies. This also results in significant cost savings and increased efficiency.
Looking to the year ahead, here are some key challenges and solutions to keep in mind for a successful 2023 for recruiting, hiring, and retaining talent within a pharmaceuticalcompany. Investing in technology for onboarding, training, and employee communication can help cut expenses and positively impact engagement. Recruiting.
Further applications may be seen in pharma-supported events. A bespoke and integrated toolset helps pharmaceuticalcompanies to reach and engage target audiences with key educational messages while measuring the outcomes. Ways for pharma to support case-based content. For more information visit www.epghealth.com.
APAC Pharma Challenges — The Viseven Event Summary, April 2023 Digital maturity, personalized customer engagement, and data-driven marketing have been accepted and implemented in Europe and the US for a few years. However, it’s not the case for most pharma companies in the Asia-Pacific region.
By GlobalData Learn more about Strategic Intelligence In light of the approvals of Leqembi and Kisunla, large pharmaceuticalcompanies are increasingly investing in Alzheimer’s disease through high-value acquisitions. Stay proactive with real-time data and expert analysis.
Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceuticalcompanies must adhere to strict regulations while also developing creative and effective marketing campaigns.
Pharmaceuticalcompanies regularly transfer databases as they shift to new systems or change service providers in pursuit of higher quality and increased efficiency. In this role, Graeme is responsible for all pharmacovigilance (PV) systems that facilitate adverse event data collection and reporting.
While the ripple effect of such an event is expected across sectors, in the pharmaceutical arena, small and mid-sized enterprises (SMEs) are predicted to be heavily impacted as the economic downturn affects plans to raise capital, amongst other things. JP Morgan predicts that the US unemployment rate could rise to 4.3%
If it’s a tight, complicated market, then doctors are going to be looking for the most compelling argument but lot of pharmaceuticalcompanies fall down by not really presenting their product in the best possible light.”. If your team is fully aware of their value, they feel confident communicating with customers. “I
Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.
This could evolve into pharmaceuticalcompanies dealing with semi-permanent higher input costs and other interlinked challenges for longer than current baseline predictions. The magnitude of the hindrance to sales growth and profitability will impact companies from multiple different angles.
A new accelerator programme has launched with the aim of improving engagement between digital health startups and pharmaceuticalcompanies, which sometimes can be held back by the different ways in which the two sectors operate.
In July 2021, the pharmaceuticalcompany Pfizer issued a voluntary nationwide recall of Chantix (varenicline) tablets as a precautionary measure; this is due to the evidence of higher levels of nitrosamines in Chantix than what’s considered acceptable by the U.S. However, it can be quite challenging to do so.
For many years, the pharmaceutical industry has been accused of overlooking this patient population by instead targeting investments toward more prevalent indications. First established in 2008, Rare Disease Day is observed every 28 February, with events set up across more than 100 countries in 2023 to unite the world in raising awareness.
This could evolve into pharmaceuticalcompanies dealing with semi-permanent higher input costs and other interlinked challenges for longer than current baseline predictions. The magnitude of the hindrance to sales growth and profitability will impact companies from multiple different angles.
The company recently incorporated in the US and is participating in a MassChallenge accelerator programme via a partnership between MassChallenge, Korea’s Bio I-Corps programme and the Korean Innovation Center in Washington. I think the most important thing is making a good team and also good communication within that team is very important.
After 12 weeks, the study met its primary endpoint related to the “number of participants with treatment-related adverse events and laboratory abnormalities” for patients in the 320mg group, as there were no study-related adverse events. The company plans to release the final data in Q2 2023.
But before pharmaceuticalcompanies can go to market with a breakthrough drug, they need to ensure safety and efficacy through clinical trials. Adverse event detection Adverse events, or unexpected side effects, are a crucial aspect of clinical trials. The need for new medical treatments and drugs has never been greater.
Learn more: [link] AstraZeneca is a global, science-led, patient-focused pharmaceuticalcompany who is dedicated to transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. SmartStory automates and personalizes customer communications.
Learn more: [link] AstraZeneca is a global, science-led, patient-focused pharmaceuticalcompany who is dedicated to transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. SmartStory automates and personalizes customer communications.
Off-label therapies are common because it is a time-consuming and expensive process for pharmaceuticalcompanies to get a drug approved by the FDA for each indication, dosage, specific dosage form, or certain patient population. For example, if a medication approved in injectable form is given as an oral solution.
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