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Healthcare Branding is Changing Are You Ready?

Pharma Marketing Network

Digital Transformation in Pharma Branding With the growing importance of digital-first communications, healthcare marketers are shifting budgets from traditional channels toward platforms that offer greater reach and measurable outcomes. Moreover, video marketing and webinars are exploding in popularity.

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Viseven’s Year in Review

Viseven

At the same time, Viseven never misses an opportunity to share our findings and insights with colleagues and clients in our blogs, during live webinar sessions with top industry experts, and, of course, at global events. Top Publications and Webinars of the Year. Both webinars can be viewed on our YouTube page.

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Omnichannel KPI: What to Track and How to Improve?

Viseven

Omnichannel marketing is an integrated approach to digital marketing and sales that offers customers a consistent, seamless experience across multiple channels. It involves using different communication channels, such as websites, email, social media, and mobile, to attract customers and build relationships with them.

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Healthcare Brand Strategy: Building Trust in a Digital Age

Pharma Marketing Network

Healthcare professionals (HCPs), too, are inundated with branded communications. Patient-Centric Communication Todays healthcare audience expects to be spoken tonot talked at. Responsiveness and Listening Modern brand strategies include social listening, proactive customer service, and real-time feedback loops.