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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

Yeah, I even wanted to wear the shirt to this FDA meeting. You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. And now it’s a common communication channel even for the President.

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What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

A content manager should comprise content ideas from different departments, including marketing, sales, customer service, and product development. It helps to ensure that the content strategy covers all required interaction channels and opportunities without missing a single bit of communication with target customers.