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E-Commerce Strategies: Optimizing Online Sales for Pharmaceuticals

Pharma Marketing Network

The pharmaceutical industry is increasingly turning to e-commerce to reach new customers and expand their sales. E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition.

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The Role of Artificial Intelligence in Pharma Digital Marketing

Pharma Marketing Network

AI has the potential to revolutionize the way pharmaceutical companies interact with customers and optimize their marketing strategies. In this article, we will explore the role of AI in pharma digital marketing, its advantages and disadvantages, and the challenges it poses.

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Exploring the Potential of Chatbots in Pharmaceutical Customer Engagement

Pharma Marketing Network

Chatbots have become a popular tool for customer engagement in various industries, including the pharmaceutical industry. With the help of artificial intelligence, chatbots are able to provide valuable information to customers and help them make better decisions.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

John Mack (PG): So, when I got laid off and as a consultant, I was working for a consulting company, helping them do websites for pharmaceutical companies in the.com bust, you know, a lot of people got laid off. It wasn’t just pharmaceutical companies and others. So I was kind of older at that time.

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Salesforce in the healthcare industry: capabilities, applications, alternatives

Viseven

Throughout the years, Salesforce gained a reputation as a trusted advisor and partner among thousands of companies across the world’s fourteen largest industries, including life sciences and healthcare.

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What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

This article will explore the content mapping process, its benefits, and how to create a content map. We will also discuss unique specifics and critical considerations for developing a content map for pharmaceutical products. Developing your company’s content map requires cross-functional collaboration.