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What does Integrated Marketing Communications Mean in Pharma?

Pharma Marketing Network

Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.

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STAT+: U.K. lawmaker wants regulators to probe pharma companies over ‘misleading’ Covid-19 vaccines statements

STAT

Parliament is calling for regulators to audit pharmaceutical companies that have made misleading statements to the public about their Covid-19 vaccines. The oversight body noted the communications had not been subject to the regulatory approval process. A member of the U.K.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard.

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Changing the PAP Model

Pharmaceutical Commerce

Structuring patient assistance programs as independent non-profit foundations helps pharmaceutical companies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceutical companies may also struggle with public image issues.

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Why 2025 Will Be a Breakout Year for Pharma Marketing Innovation

Pharma Marketing Network

This article dives deep into why 2025 will mark a pivotal moment for pharma marketing and how savvy brands can stay ahead. Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. Patients are no longer passive recipients; they are empowered decision-makers.

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Would the Industry Survive 200% Pharma Tariffs?

Pharma Marketing Network

Impact on Pharma Marketing and Innovation Budgets If 200% tariffs become the norm, pharmaceutical companies will face brutal budget reallocations. Pharma marketers can explore strategies highlighted in this Featured Article on post-crisis brand positioning. One of the first budgets to feel the pinch?

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Asian Pharma Stocks Dropping As US Cuts Drug Prices

Pharma Marketing Network

accelerates its crackdown on drug pricing through new legislation and regulatory enforcement, pharma companies in China, India, Japan, and South Korea are feeling the ripple effect. This article explores whats behind the sudden slump in Asian pharmaceutical equities and why U.S. As the U.S. Table of Contents The U.S. Is the U.S.