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Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.
Parliament is calling for regulators to audit pharmaceuticalcompanies that have made misleading statements to the public about their Covid-19 vaccines. The oversight body noted the communications had not been subject to the regulatory approval process. A member of the U.K.
In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard.
Structuring patient assistance programs as independent non-profit foundations helps pharmaceuticalcompanies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceuticalcompanies may also struggle with public image issues.
This article dives deep into why 2025 will mark a pivotal moment for pharma marketing and how savvy brands can stay ahead. Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. Patients are no longer passive recipients; they are empowered decision-makers.
Impact on Pharma Marketing and Innovation Budgets If 200% tariffs become the norm, pharmaceuticalcompanies will face brutal budget reallocations. Pharma marketers can explore strategies highlighted in this Featured Article on post-crisis brand positioning. One of the first budgets to feel the pinch?
accelerates its crackdown on drug pricing through new legislation and regulatory enforcement, pharma companies in China, India, Japan, and South Korea are feeling the ripple effect. This article explores whats behind the sudden slump in Asian pharmaceutical equities and why U.S. As the U.S. Table of Contents The U.S. Is the U.S.
Key components of the order include: Price Alignment: Pharmaceuticalcompanies are required to adjust U.S. Market Disruption: Pharmaceuticalcompanies may need to reassess pricing strategies globally to maintain profitability while complying with the new U.S. How might this policy affect pharmaceuticalcompanies?
In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze. Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. Unlike paid advertising, SEO delivers sustained, long-term visibility.
More specifically, the Indian Pharmaceutical Alliance, an organisation representing the country’s largest pharmaceuticalcompanies, has urged the government to reduce import tariffs from the current 10% to zero for pharmaceutical imports from the US. Give your business an edge with our leading industry insights.
Jacqueline Durett Few times in the evolution of a pharmaceuticalcompany are as exciting as during the flurry of launch readiness activities focused on bringing a new drug to market. 1 One often overlooked major reason many drug launches underperform comes down to communications. The key is to start early. References 1.
The government therefore is advocating for the creation of the new drug regulatory agency to expedite economic growth, streamline drug approvals and attract international pharmaceuticalcompanies to invest in the country. Give your business an edge with our leading industry insights.
Published July 23, 2025 By Meagan Parrish and Michael Gibney post share post print email license Mario Guti via Getty Images Listen to the article 8 min This audio is auto-generated. He was also CEO of La Jolla PharmaceuticalCompany from 2011 to 2019, leading the development of a blood pressure drug that failed to meet sales expectations.
This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. FAQs What is patient marketing in pharma?
This article explores the top AI tools pharma marketers are leveraging today to enhance campaign effectiveness, manage risk, and engage patients and healthcare professionals (HCPs) with greater precision. Conclusion AI is transforming the way pharmaceuticalcompaniescommunicate, educate, and engage.
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceuticalcompanies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. As a specialized field, medical writing encompasses the creation of various documents, from regulatory submission documents to medical journal articles, that convey critical medical knowledge to diverse audiences.
Here are some factors to consider when choosing a web development company for the pharmaceutical industry: ● Experience in the pharmaceutical industry: Make sure the company you choose has experience developing websites for pharmaceuticalcompanies. Interview multiple companies before making a decision. ●
Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceuticalcompanies, and medical device manufacturers alike. Effective Communication: The foundation of any successful relationship is clear and effective communication.
In the fast-paced, highly competitive pharmaceutical industry, sales reps must adapt to new ways of engaging with customers and healthcare professionals (HCPs).
In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceuticalcompanies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.
Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceuticalcompanies in the healthcare influencer space.
In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. Understanding the dynamics of these networks is essential for any entity looking to thrive in the pharmaceutical sector.
Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.
Multichannel marketing is an effective digital strategy for pharmaceuticalcompanies to reach consumers and encourage them to purchase products. By utilizing multiple channels such as social media, email, and mobile applications, pharma companies can reach a wider audience and coordinate their efforts to create a unified message.
This carries far-ranging implications for pharmaceuticalcompanies, who must be able to depend on manufacturing partners. Equipping staff with a ‘contamination-control mindset’ through continual education and communication is therefore fundamental if quality measures are to be upheld and enhanced over time.
A common theme heard from the advocacy groups AXON works with is “Nothing for us without us,” says Natalie Turner, director at AXON, a global healthcare communications agency. A lot of pharmaceuticalcompanies are trying to get their heads around how to include patients in the conversation,” says Natalie. Is pharma listening?
The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companiescommunicate with customers and stakeholders. Pharmaceutical Digital Marketing: Best Practices and Case Studies. 2017, May 3). Razorfish Health. 2019, March 21).
In the digital age, content creation for social media has become an indispensable tool for industries across the board, including pharmaceuticals. As the healthcare landscape evolves, pharmaceuticalcompanies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public.
The wave of interest in sustainability follows the value chain from top-tier pharmaceuticalcompanies to their suppliers of every size. About 80% of pharmaceuticalcompanies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Where do most organizations start?
As well as supporting the development of new types of expertise, case-based learning can also consolidate existing knowledge by aligning with supporting materials, such as the latest research articles or diagnostic techniques, to offer much potential when it comes to enlivening education. Ways for pharma to support case-based content.
The pharmaceutical industry is undergoing unprecedented changes driven by technological advancements, regulatory shifts, and a more informed patient base. This has led to increased scrutiny of marketing practices and a demand for greater transparency in communications with healthcare professionals and patients.
7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 11 This requirement directly contradicts what is included in Article 63. Article 63 EMA (29 January 2020). Article 63 Euractiv (26 September 2023).
The community made our choices for us,” Stefanie Nacar, head of US oncology communications for GSK, told Med Ad News. “If The women of the ovarian cancer advocacy community are on social media, so social media would be our channel. If ever a campaign grew up from the grass roots, this was the one. GIFs Make Sharing Easy.
Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. One of the key challenges in navigating regulatory compliance is ensuring accuracy and transparency in marketing communications.
Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceuticalcompanies must adhere to strict regulations while also developing creative and effective marketing campaigns.
As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.
In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. “A Joanna Carlish. The idea is about really tapping into where the customer is in their journey.
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