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Healthcare Branding is Changing Are You Ready?

Pharma Marketing Network

Digital Transformation in Pharma Branding With the growing importance of digital-first communications, healthcare marketers are shifting budgets from traditional channels toward platforms that offer greater reach and measurable outcomes. Consumers want smarter communication, but theyre wary of brands that seem too invasive.

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Customer Relationship Management in Healthcare Industry: Features, Benefits, and Specifics

Viseven

This article will cover the main aspects of successful healthcare CRM software and its benefit. Usually, CRM healthcare software solutions are developed to maintain and promote positive customer experience and comfortable management. You can simply imagine how the patient experience affects the communication flow.

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Viseven’s Year in Review

Viseven

His article on Omnichannel approaches was published in Pharmaceutical Executive and European Pharmaceutical Manufacturer. As always, our clients can expect top-notch customer service and attentiveness to detail. Nataliya also gave an in-depth interview to Pharma Phorum and was profiled in their Deep Dive magazine.

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The New Killer App? Platforms in Healthcare

Pharma Marketing Network

Be Digital-first insofar as it becomes part of a Digital Health Ecosystem where both people and things are connected in ways that allow them to communicate, collaborate and generate outcomes or benefits for users across their ecosystem.

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Phased rollout or Big Bang? How asset finance businesses should implement new software

Pharmaceutical Technology

In this article, we explore how asset finance businesses can best perform a software rollout, with practical advice from Michael Mousdale, project manager at Alfa. Businesses with highly effective software will be able to be able to provide the best customer service and flexible product offerings.

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Omnichannel KPI: What to Track and How to Improve?

Viseven

As a result, omnichannel pharma marketing —using multiple marketing channels to reach and engage with customers—has become increasingly important. In this article, we’ll explore the various KPIs that should be tracked in order to measure the success of an omnichannel pharma marketing strategy and how to improve them.

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7 Core Components of Successful Global Marketing Strategy

Viseven

In this article, we’ll review everything that concerns global marketing. Such activities may include local campaigns, PR events, tactical initiatives, and communication across social media channels in the region. Use automated solutions to deal with customer feedback. Other sectors are better managed on a regional level.