pharmaphorum

MAY 19, 2021

In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.

Communication 72

Communication 72

IDStewardship

MARCH 23, 2023

In this article three infectious diseases pharmacists discuss the cross-roads of antimicrobial resistance and microbiology laboratory, reflecting on a recent Twitter chat on the topic. Multidisciplinary approaches to antimicrobial stewardship (AMS) are imperative to address this concerning situation.

Hospitals 223

Hospitals Communication Patient Care 223

IDStewardship

DECEMBER 13, 2024

In this article an experienced antimicrobial stewardship pharmacist discusses lessons learned from navigating antimicrobial stewardship metrics. BCPS, BCIDP Article posted 13 December 2024 If you cannot measure it, you cannot determine if you have changedit. Disclaimer The views and opinions in this article are those of the author.

Communication 225

Communication Medical Records Documentation 225

Pharmaceutical Technology

DECEMBER 14, 2023

In this article, we’ll explore the patient communication risks that now confront life science organisations and provide insights into how to navigate them effectively.

Communication 52

Communication 52

Viseven

JULY 10, 2024

It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. As a specialized field, medical writing encompasses the creation of various documents, from regulatory submission documents to medical journal articles, that convey critical medical knowledge to diverse audiences.

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Communication Documentation Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

JANUARY 4, 2023

However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years. For an industry such as pharma, which must adhere to strict legal and regulatory procedures, creating an agile communications strategy can be a complex challenge.

Communication 52

Communication 52

Pharma Marketing Network

DECEMBER 4, 2024

In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard.

Communication 52

Communication Packaging Pharmaceutical Companies Pharmaceutical Companies 52

IDStewardship

OCTOBER 14, 2024

In this article a pharmacist with experience in writing and publishing provides 5 quick tips for pharmacy residents preparing manuscripts Authored By: Timothy P. BCPS, BCIDP Article Posted October 2024, First Released in the June 2024 IDstewardship Newsletter Tip 1: Start by picking an article type and journal The article type (e.g.,

Documentation 130

Documentation Communication 130

Pharma Marketing Network

OCTOBER 28, 2023

This shift is being driven by advances in digital communication, which are allowing companies to better understand and meet the needs of their patients. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies.

Communication 52

Communication 52

IDStewardship

DECEMBER 3, 2022

**ARTICLE UNDER CONSTRUCTION**. In this article an experienced pharmacist discusses the concept of precepting responsibility and the new Precept Responsibly Podcast. Article Posted XX December 2022. pic pending. Authored by: Spencer Sutton, Pharm.D., ??other?? Few Receive Extensive Education On Precepting In Pharmacy.

Communication 225

Communication 225

ISPE

JULY 3, 2023

Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? Trudy Patterson Mon, 07/03/2023 - 15:34 Insights July / August 2023 Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? 2 Which raises the question: Are employers missing an opportunity?

Communication 52

Communication 52

pharmaphorum

NOVEMBER 24, 2020

Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal. There’s no case study for this situation; we need to embrace risk and define a new normal.

Communication 119

Communication 119

Viseven

JANUARY 9, 2023

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.

Communication 52

Communication Hospitals Clinic Management Patient Care 52

IDStewardship

AUGUST 27, 2022

In this article a pharmacist with experience in didactic and experiential education discusses top five reasons pharmacy preceptors fail. . Article posted 28 August 2022. Failure to communicate expectations. Expectations should be communicated in the syllabus as well as on day one or two of the rotation. Gauthier, Pharm.D.,

Communication 130

Communication 130

European Pharmaceutical Review

DECEMBER 4, 2024

Summary of ABPI’s recommendations • Enhancing communications, transparency, and accountability • Improving resourcing and expertise to support its regulatory functions • Strengthening the regulatory framework with flexible licensing routes, expedited clinical trial approvals and horizon scanning capabilities.

Communication 52

Communication 52

pharmaphorum

AUGUST 12, 2021

As pharma starts to leverage a multitude of high-engagement channels like influencer marketing, online communities and virtual health services, the industry finds itself in a unique position to reimagine traditional direct-to-consumer (DTC) efforts and peer-to-peer communication.

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Communication 111

Pharma Marketing Network

MAY 18, 2025

In this article, we explore innovative and practical strategies that are making waves in the industry. Consequently, they expect pharma communications to be quick, relevant, and accessible on-demand. No longer effective are blanket tactics or generic messaging. Gone are the days when reps could walk into an office and pitch a product.

Health and Personal Care Stores 52

Health and Personal Care Stores HIPAA Communication 52

Pharma Marketing Network

MARCH 19, 2025

This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients. It also builds trust and credibility through evidence-based content and transparent communication while increasing brand awareness by ensuring that the right audiences receive relevant information.

Communication 52

Communication 52

pharmaphorum

MARCH 8, 2021

Emma Sutcliffe from NexGen Healthcare Communications looks at how patient insights can bring the invisible challenges of living with a rare condition into plain view. The post Focus on Rare: the invisible burden of rare diseases appeared first on.

Communication 111

Communication 111

STAT

MAY 4, 2023

An April 28 article in JAMA Internal Medicine , “Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum,” generated a great deal of discussion — much of it horrified. Read the rest…

Communication 98

Communication 98

Pharma Marketing Network

MARCH 11, 2025

Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management. Platforms like Mailchimp and HubSpot provide automation features, ensuring personalized and compliant communication. Read articles built for Pharma Marketing Teams at Pharma Marketing Network.

HIPAA 52

HIPAA Communication FDA Insurance 52

IDStewardship

AUGUST 1, 2023

In this article, a pharmacist from Turkey with advanced training in the area of infectious diseases provides insights on antimicrobial stewardship in Turkey. BCPS, BCIDP Article Posted 1 August 2023 A man colonized with extensively drug resistant Acinetobacter baumannii gets on a plane. Interview with: Emre Kara, MSc.,

Hospitals 246

Hospitals Community Pharmacies Dosage Communication 246

Pharma Mirror

SEPTEMBER 1, 2023

The integration of artificial intelligence (AI) tools across medical communications is proving to be a transformative development, ushering in increased efficiencies and innovation across the healthcare industry.

Communication 52

Communication 52

pharmaphorum

AUGUST 5, 2021

There are a variety of factors for HCPs to consider when communicating with patients. Open, non-judgmental communication between HCPs and patients can foster an environment in which treatment plans are optimally developed. For 5 questions patients want to be asked, read the full article on health-union.com.

Communication 98

Communication 98

Pharma Marketing Network

APRIL 20, 2025

Digital Transformation in Pharma Branding With the growing importance of digital-first communications, healthcare marketers are shifting budgets from traditional channels toward platforms that offer greater reach and measurable outcomes. Consumers want smarter communication, but theyre wary of brands that seem too invasive.

Communication 59

Communication Customer Service 59

Digital Pharmacist

OCTOBER 11, 2023

Employee Training Pharmacy staff should be well-informed about health literacy and equipped with the necessary skills to communicate effectively with patients. When pharmacy staff are able to communicate at a level that is easy to understand for their community, patients are more likely to comprehend and adhere to their healthcare plans.

Health and Personal Care Stores 20

Health and Personal Care Stores Communication Labelling 20

Pharma Marketing Network

JULY 25, 2023

An agency with a proven track record in delivering measurable results is more likely to contribute to your business’s success. Request Proposals and Assess Communication: Contact the shortlisted agencies and request proposals or consultations.

Communication 98

Communication 98

Pharma Marketing Network

APRIL 28, 2025

This article dives deep into why 2025 will mark a pivotal moment for pharma marketing and how savvy brands can stay ahead. Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. Patients are no longer passive recipients; they are empowered decision-makers.

Communication 59

Communication Pharmaceutical Companies Pharmaceutical Companies FDA 59

pharmaphorum

MAY 25, 2022

Where it is impossible to restrict access to HCPs, due to the congress platform or equivalent, there must be a clear statement to the attendee that the materials/communication are designed and intended for HCPs only.”. Here, we take a look at the top five takeaways from the document: 1. The codes still apply. End of the host country.

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Documentation Communication Labelling 105

Pharma Marketing Network

APRIL 20, 2025

This article explores the nuances of how this label affects pharmaceutical marketing and what brands can do to respond strategically. Be proactive in communication. On platforms like Pharma Marketing Network , thought leadership articles that acknowledge challenges and offer solutions tend to outperform overtly promotional content.

Labelling 52

Labelling Communication 52

pharmaphorum

OCTOBER 15, 2020

New digital channels have changed the way patients engage with the medical world around them, while driving expectations on how the pharma industry must respond and deliver their communications during the pandemic. Bhupinder McJennett, AbbVie.

Communication 131

Communication People Management 131

The Honest Apothecary

JULY 4, 2023

The Research Much research and many articles have been written on the problem of toxic workplace cultures, particularly in healthcare settings. For example, the excellent article written by George Zangaro, PhD, RN at RN Journal entitled Recognizing and Overcoming Toxic Leadership.

Hospitals 105

Hospitals Communication 105

Pharma Marketing Network

APRIL 25, 2025

This article explores actionable strategies to strengthen your Pharma Network, helping you build relationships, expand influence, and drive measurable outcomes. Contribute Meaningful Content Publish insightful articles, whitepapers, and case studies that demonstrate your brand’s thought leadership.

HIPAA 52

HIPAA Communication 52

pharmaphorum

FEBRUARY 18, 2021

To find out what a “good doctor” really means for people living with chronic conditions, Health Union conducted a survey focused on HCP satisfaction (n=3,339, representative of 19 online health communities ) – which shed light on what works for patients, what doesn’t, and what it all means for the healthcare industry.

Communication 75

Communication 75

Pharma Marketing Network

MARCH 27, 2025

The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. In this article, we explore the evolution of social media advertising , why it matters more than ever in pharma, and how marketing teams can stay ahead of the curve.

HIPAA 52

HIPAA Communication FDA Labelling 52

Pharma Marketing Network

FEBRUARY 10, 2022

From my perspective, the real generator of change is the sudden need to communicate,” according to Heath Morlok , Associate Director of Oncology Integrated Customer Management at Merck. Communicating the vast array of treatment options to oncologists requires a renewed focus on education and personalization, Morlok said.

Communication 98

Communication 98

Pharma Marketing Network

MAY 11, 2025

Despite the emergence of new communication platforms, email marketing remains a cornerstone for engaging with patients, promoting services, and building brand loyalty. This article explores the enduring value of healthcare email marketing and why it remains a crucial component of a brand’s marketing arsenal.

Communication 52

Communication HIPAA FDA 52