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Optimize for SEO : Ensure branded campaigns include high-reach keywords like Stelara or Tremfya. Consider Pfizer’s Science Will Win campaign, which highlighted the companys dedication to vaccine development. Branded Campaigns and Marketing Networks Branded campaigns succeed when supported by strong marketing networks.
Keyword Intent and Content Architecture for Pharma One of the major 2025 trends for pharma brands is a strategic shift from volume to value. Instead of casting a wide net with generic keywords, successful pharma teams are focusing on high-intent, long-tail queries that reflect the actual concerns of patients and providers. Absolutely.
For instance, reminders about flu vaccines during peak season can boost patient engagement. Use trending keywords like “healthcare marketing strategy,” “branded drug campaigns,” and “patient engagement” to rank higher on search engines.
By optimizing your profile with relevant keywords, categories, and high-quality images, you can improve your pharmacy’s visibility in local search results. Quick Tip: Link to your appointment scheduler using the “booking” feature for vaccinations or consultations.
For example, do you want to increase vaccinations? Focus on including the keywords you want to be ranked for. Use local SEO techniques Optimize your social media profiles, website, and content with local keywords relevant to your area. Increase OTC sales? Get new prescription patients? Pick one to start.
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