Pharma Marketing Network

AUGUST 6, 2025

Likewise, digital behaviors—such as keyword searches or formulary checks—can trigger relevant messaging on medical journals, search engines, or social media. For example, if prescription trends show a spike in Farxiga (dapagliflozin) for Type 2 diabetes in a specific region, a campaign can prioritize providers in that area.

HIPAA

Pharma Marketing Network

MARCH 5, 2025

Precise Audience Targeting: Reach HCPs by specialty, prescribing behavior, and geolocation. However, pharma PPC campaigns require a careful balance of performance and compliance. To effectively target them: Use custom audience segments for HCPs based on specialty, prescribing habits, and medical conference attendance.

HIPAA

Pharma Marketing Network

JUNE 23, 2025

For brands with expensive therapies or specialty drugs, this ensures every dollar supports potential conversion. This means ads can appear alongside relevant editorial content or be triggered by keyword searches. HIPAA regulations, FDA guidelines, and state-level data privacy laws require careful consideration.

HIPAA

Pharma Marketing Network

MARCH 16, 2025

Granular Targeting Capabilities CPC campaigns allow precise audience segmentation based on: Specialty (e.g., Choosing the Right Keywords and Search Terms HCPs typically search for information related to disease management, clinical trials, and treatment guidelines. Brand-related keywords to ensure visibility in competitive markets.

Hospitals

Pharma Marketing Network

APRIL 10, 2025

Table of Contents Why PPC Campaigns Work for Pharma Strategic Audience Targeting and Keyword Planning Compliance, Creativity, and Conversion Optimization Measuring Success: Metrics That Matter Why PPC Campaigns Work for Pharma PPC campaigns deliver ads to users actively searching for health-related topics, treatments, or branded medications.

FDA

Pharma Marketing Network

MAY 7, 2025

Pharmaceutical websites serve a dual purpose: delivering trusted medical content and capturing the attention of health care professionals (HCPs), patients, and researchers. ” Personalization: AI tracks user behavior over time to deliver relevant search results based on specialty, previous visits, and preferred formats.

FDA

Pharma Marketing Network

APRIL 10, 2025

To enhance visibility, integrate keyword research and SEO best practices. What makes these channels especially effective is the ability to layer targeting optionsdemographics, interests, conditions, specialties, and even contextual behavior. Are branded keywords effective in pharma campaigns?

HIPAA