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Social Media Strategies in Pharma for the Second Half of 2025

Pharma Marketing Network

In 2025, the landscape of healthcare marketing is evolving faster than ever—and nowhere is this more evident than on social media. In 2025, pharma brands are shifting toward engagement-first models that prioritize dialogue over monologue. Moreover, 2025 has seen a surge in partnerships with health influencers and patient advocates.

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Q&A: Pharmacies Grapple With Patient Influx Amid Rite Aid Closures

Drug Topics

Although CVS and other chains have purchased patient files from some Rite Aid stores, many patients have been left scrambling for somewhere to get their prescriptions filled. Once the 351 Rite Aid pharmacies in Pennsylvania finally close in 2025, that will be over 600 pharmacies in Pennsylvania that closed in the last 2 years.

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Unlocking Clinical Revenue from Within Your Pharmacy Workflow

PQA

This guest blog is one in a series by sponsors of the 2025 PQA Annual Meeting on unlocking clinical revenue from within pharmacy workflow. Introducing EQUIPP Copilot™: In-Workflow Clinical Documentation Payers and providers need to see the full scope of a pharmacist's impact beyond the prescription fill.

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Glucagon Prescribing Not in Full Alignment With ADA Guidelines | ADA 2025

Drug Topics

However, the prescription fill rates were low for patients with Medicare Advantage or those who were commercially insured, with only 9.7% on long-acting insulin only receiving a glucagon fill. June 20 to 23, 2025. of patients on a short-acting insulin and 2.3% American Diabetes Association 85th Scientific Sessions.

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New Technology Can Help Pharmacies Better Deliver Clinical Services

Drug Topics

Payers and healthcare organizations are now willing to pay pharmacies for clinical services that go beyond traditional prescription filling. Pharmacies are no longer just places to pick up medications. These services include immunizations, chronic disease management, and patient counseling.

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Two “Unresolvable” Prescribing/Dispensing Red Flags Unfurled

The FDA Law Blog

We received a response to our post on the prescribing red flags indicating the likelihood of certain prescriptions filled by Walgreens pharmacies were invalid because they lacked a legitimate medical purpose or were not issued in the usual course of professional practice. By Larry K.

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Does Medicare cover Mounjaro?

The Checkup by Singlecare

Depending on where you get your prescription filled, though, the price can vary a lot. But in 2025, people who have Part D will not have to pay more than $2,000 in out-of-pocket costs. Additionally, in 2025, for the first time, Medicare recipients will have a different payment option to pay for prescription drugs.