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Effective Communication Can Bridge Gaps in Care | APhA 2025

Drug Topics

Sally Arif, PharmD, professor in the College of Pharmacy at Midwestern University, discusses how pharmacists can effectively communicate with diverse patients.

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Importance of Communication in Buprenorphine Initiation | APhA 2025

Drug Topics

Haley Pals, PharmD, BCPP, and Thomas Franko, PharmD, discussed the best approaches in the use of buprenorphine for treating patients with SUD.

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Medicare Price Negotiations Pose Unintended Challenges for Pharmacy | Asembia 2025

Drug Topics

Through communication and reform, pharmacies will be able to make changes in order to continue to provide the best care to patients.

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Q&A: Pharmacists Can Overcome Vaccine Hesitancy Through Trust and Communication | APhA 2025

Drug Topics

In an era of persistent medical misinformation, addressing vaccine hesitancy has become a critical challenge for health care professionals.

Vaccines 247
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Why 2025 Will Be a Breakout Year for Pharma Marketing Innovation

Pharma Marketing Network

Pharma marketing innovation is poised for an unprecedented surge in 2025, driven by new technologies, regulatory shifts, and evolving patient expectations. This article dives deep into why 2025 will mark a pivotal moment for pharma marketing and how savvy brands can stay ahead.

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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

In 2025, the strategies that succeed are rooted in personalization, innovation, and real-time adaptability. In 2025, the ability to react to these preferences in near real time is what separates leading pharma marketing teams from the rest. FAQs What is the biggest trend in marketing in pharma in 2025?

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The Healthcare Businesswomen’s Association (HBA) Announces its 2025 Rising Star and Luminary Honorees

Pharma Marketing Network

The Healthcare Businesswomens Association (HBA) has proudly announced its 2025 class of Rising Star and Luminary honorees! Congratulations to the following honorees: 2025 HBA Rising Stars Jenn Wong Abbott Xongi Phaleng AbbVie Inc. We look forward to seeing you there! Vandana Rajakumar AbbVie Inc.