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Changing Faces: Agency, consultancy, and investor hires from February 2024

pharmaphorum

Discover the latest agency, consultancy, and investor hires from February 2024, including personnel from OVID Health, Avalere, WE Communications, and Eurozeo. Stay updated with industry movements and key players.

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Top 5 pharma marketing trends in 2024

pharmaphorum

Discover the top 5 pharma marketing trends to watch out for in 2024. From personalised marketing strategies to the power of video and omnichannel communication, explore how patient-centric approaches and generative AI are shaping the future of pharmaceutical marketing.

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The 2023-2024 Flu Season: What Pharmacists Need to Know

Digital Pharmacist

As we gear up for the upcoming flu season of 2023-2024, it’s important to reflect on the lessons of the previous year , and understand how the coming year may look different. 2023 Flu Vaccination Changes As we look at the 2023-2024 flu season, what’s new for this year? According to the CDC, in the 2023-2024 season, the U.S.

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FIP announces theme for World Pharmacists Day 2024

Hospital Pharmacy Europe

The theme of World Pharmacists Day 2024 on 25 September will be ‘Pharmacists: meeting global health needs’, the International Pharmaceutical Federation (FIP) has announced. The post FIP announces theme for World Pharmacists Day 2024 appeared first on Hospital Pharmacy Europe.

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Havas Lynx takes three Golds at PM Society Awards 2024

pharmaphorum

The PM Society’s 38th annual awards were held last week, on Friday 15th March, at the JW Marriott Grosvenor House London, at which over 900 industry professionals came together to celebrate the best in creative, impactful, and innovative communications in pharma and healthcare.

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Generative AI expected to take off in 2024, but concerns linger over cost, reliability and security

Fierce Healthcare

. | Only 25% of healthcare organizations have deployed generative AI solutions but that is expected to more than double next year as executives see opportunities to automate clinical documentation and improve patient communication.

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Q&A with CDC Director Mandy Cohen: On communication, trust, and getting things done

STAT

If the 2024 election goes one way, her term could be extended — pending Senate confirmation. If all goes well, Cohen — the successor to Rochelle Walensky, who stepped down at the end of June — will have about 18 months at the helm of the world’s premier public health agency before the next U.S.