Remove 2022 Remove Communication Remove Pharmaceutical Companies
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Deep Dive: Communications & Commercialisation 2022

pharmaphorum

There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Frontiers Health 2022.

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Collaborations between pharma and academia increase

European Pharmaceutical Review

Pharmaceutical companies who contributed to the survey include AbbVie, AstraZeneca, Boehringer Ingelheim and GSK. Other roles filled by undergraduates included marketing, communications and IT. It also found that The University of Bath, UK hosted the most industry placements: 61 in 2019 and 2022.

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Barriers are limiting UK childhood vaccination, say doctors

pharmaphorum

Skip to main content Tuesday 1 July 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

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Reach 35 New Countries and Improve Diabetes Care Communication: Viseven Collaborations

Viseven

In February 2019, Viseven, a global provider of digital solutions for the life sciences industry, announced a strategic collaboration with a global pharmaceutical company. This company specializes in biopharmaceuticals, diabetes care, obesity care, and other severe chronic diseases. Let us know!

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Roche and Eli Lilly collaborate on Alzheimer’s disease blood test

Pharmafile

Swiss biotech company Roche has announced a collaboration with US pharmaceutical company Eli Lilly to develop Roche’s Elecsys Amyloid Plasma Panel (EAPP), which will be used to test for Alzheimer’s disease before symptoms arise. In July 2022, EAPP was awarded FDA Breakthrough Device Designation. read more

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New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

The overarching principle set out in Codes of Practice, and in particular the Principles for the use of digital channels in the EFPIA Code , is that the legislation and Codes of Practice apply equally to communications by companies on social media and digital channels. What are the key points from the Guidance?

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Mind the gap: Are you delivering what HCPs value or what you want them to have?

pharmaphorum

For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Unfortunately, this isn’t always convenient or aligned to the information and tactics they would choose to adopt in their communications. There is clear evidence of a customer-centric paradox.