pharmaphorum

JUNE 17, 2025

Skip to main content Tuesday 17 June 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

Pharmaceutical Companies

Pharmaceutical Technology

JULY 2, 2025

Since 2008, the Association of Chemistry and Pharmacy of Uruguay has played an active role in promoting a National Health Surveillance Agency, and in 2020 the government attempted to launch a similar agency but it ultimately failed. Since this setback, the pharmaceutical sector has continued to operate with limited restrictions.

Packaging

PharmTech

JULY 11, 2025

Moreover, when the FDA recommended a new clinical trial, that fact was left out of sponsor communications in approximately 40% of cases. While reactions to the policy shift have been mixed, the publication of CRLs represents a notable change in how the FDA communicates its review decisions and could signal a broader evolution in U.S.

FDA

European Pharmaceutical Review

APRIL 2, 2025

4 However, a recent article highlighted that AI-discovered molecules have an 80-90% success rate, substantially higher than historic industry averages. Nature Communications. 2020; 11(1): 233. 2020; 13: 100114. He indicates an expectation that AI will massively change the productivity of the workplace. cited 2025Feb].

FDA

pharmaphorum

DECEMBER 24, 2020

But that was before the first reports emerged of a highly contagious coronavirus and 2020 will be forever associated with COVID-19 and the global devastation and disruption it has wrought. In fact, preparing for our year in review articles, we decided in our editorial meeting to have at least one look at medical progress away from COVID.

Communication

pharmaphorum

OCTOBER 7, 2020

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

Communication

IDStewardship

DECEMBER 13, 2024

In this article an experienced antimicrobial stewardship pharmacist discusses lessons learned from navigating antimicrobial stewardship metrics. BCPS, BCIDP Article posted 13 December 2024 If you cannot measure it, you cannot determine if you have changedit. Disclaimer The views and opinions in this article are those of the author.

Communication

pharmaphorum

NOVEMBER 24, 2020

Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal. There’s no case study for this situation; we need to embrace risk and define a new normal.

Communication

ISPE

JULY 3, 2023

Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? Trudy Patterson Mon, 07/03/2023 - 15:34 Insights July / August 2023 Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? 2 Which raises the question: Are employers missing an opportunity?

Communication

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

Communication

Pharma Marketing Network

JUNE 23, 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.

Communication

pharmaphorum

OCTOBER 21, 2021

The start of the pandemic saw a big rise in threaded posts, which returned to pre-pandemic levels around October 2020. Infectious disease doctor Abraar Karan posted a 13-post tweetorial in mid-March 2020, commenting on a Lancet article that examined early learnings from Wuhan. Tweetorials.

Communication

pharmaphorum

SEPTEMBER 28, 2021

He is also an accomplished researcher and author of several peer-reviewed articles in the areas of obesity, cardiovascular disease and lung disease. Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020. About the author.

Communication

pharmaphorum

JUNE 14, 2021

This article appears in our free digital magazine Deep Dive: Market Access 2021. Eventually it was bought by Amryt who, keen to get the drug licensed, resubmitted it to NICE in 2020. Read below for a preview! . The post How the patient voice is becoming vital for drug approval appeared first on.

Communication

Pharma Marketing Network

OCTOBER 13, 2021

Just a few weeks ago, August 3 rd marked Black Women’s Equal Pay Day, or the day Black women had to work into 2021 to catch up to what white, non-Hispanic men earned in 2020. Over-Communicate. Senior Director and Head, Scientific Communications and Operations at Biohaven Pharmaceuticals. Abbott, Ph.D., Optimize Your Energy.

Communication

pharmaphorum

MARCH 16, 2022

Part 1 of this article discussed the massive disruptions to medical events caused by the COVID-19 pandemic and how attendees’ preferences have shifted as things have shaken out. Reassuringly, these participation intentions map well with doctors’ declared participation preferences (see Figures 2 & 3 in part 1 of this article).

Communication

pharmaphorum

OCTOBER 14, 2020

Mike Dixon, CEO of the Healthcare Communications Association, discusses the biggest challenges facing the sector during and after COVID, from digital innovation to talent and sustainability.

Communication

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. More and more patients are choosing to handle their healthy journeys digitally.

Communication

pharmaphorum

DECEMBER 16, 2020

The post How pharma needs to change for the era of digital health appeared first on.

Communication

European Pharmaceutical Review

APRIL 28, 2023

pic.twitter.com/IBTlHzubY4 — Alliance for Regenerative Medicine (ARM) (@alliancerm) April 26, 2023 The industry body warned that the revision fails to build upon the Commission’s statement in its 2020 Pharmaceutical Strategy for Europe , that cell and gene therapies (CGTs) represented ‘milestones of major progress’ in healthcare.

Communication

European Pharmaceutical Review

JANUARY 25, 2024

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 11 This requirement directly contradicts what is included in Article 63. Article 63 EMA (29 January 2020). Article 63 Euractiv (26 September 2023).

Packaging

pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. “A Joanna Carlish. The idea is about really tapping into where the customer is in their journey.

Communication

pharmaphorum

MAY 17, 2021

Commercial model reshaping (41% of respondents) and readiness of customer facing teams (34% of respondents) were key challenges identified by life science companies in an IQVIA survey in October 2020. To supplement many quantitative analyses, IQVIA conducted independent market research to gain HCPs’ views in more detail (Q4, 2020).

Communication

Pharma Marketing Network

MAY 6, 2023

As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. 7841, 2020, pp. ” World Economic Forum, 2020. This article was produced with the assistance of artificial intelligence.

Communication

Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. 2020, June 10). link] *This article was produced with the assistance of artificial intelligence. ePharma Summit.

Pharmaceutical Companies

Pharma Marketing Network

FEBRUARY 16, 2021

Fast forward to March 2020, you are ready to do the same thing all over again and attend a three-day conference 2,450 miles away from home…until you turn on the news and hear that there’s a global pandemic and lockdown orders have been placed all throughout the U.S. Keep your Audience Engaged.

Communication

pharmaphorum

OCTOBER 5, 2020

This has ultimately led to the development of virtual patient simulations (VPS), which have become one of the most impactful ways clinicians can learn. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post The tools and techniques making virtual patient simulations more realistic than ever appeared first on.

Communication

The Digital Apothecary

JANUARY 23, 2021

Digital Health and Healthcare Professional Education Publications Integrating mHealth and mobile technology education into the pharmacy curriculum (2014) Using a hackathon for interprofessional health education opportunities (2015) Leveraging mobile smart devices to improve interprofessional communications in inpatient practice setting: A literature (..)

Communication

Roots Analysis

JUNE 1, 2022

Majority of the journals that have published multiple articles include Scientific Reports, Nature Communications, Frontiers in Microbiology and PLoS ONE. More than 52% of the articles focused on DNA cloning were published post-2020. High Number of Patents are Suggestive of the Widespread Research in this Domain.

Communication

Pharma Marketing Network

OCTOBER 5, 2020

Bard: I don’t think anyone would argue that 2020 will go down in history as a turning point in the world of digital marketing. And even for us, with all our experience, 2020 held some surprises and created situations we had never seen. Here are some highlights from their discussion. Grossman: You’re right.

Communication

Pharma Marketing Network

OCTOBER 5, 2020

Bard: I don’t think anyone would argue that 2020 will go down in history as a turning point in the world of digital marketing. And even for us, with all our experience, 2020 held some surprises and created situations we had never seen. Here are some highlights from their discussion. Grossman: You’re right.

Communication

Pharma Marketing Network

DECEMBER 21, 2020

To fully realize the potential of these transformative technologies, there needs to be a deep understanding of the communication needs – both educational and promotional – that healthcare systems will face with their introduction. Here are 5 considerations when developing a communications strategy for a novel genetic medicine. #1.

Communication

Pharma Marketing Network

NOVEMBER 13, 2020

On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. Not only is lack of personalization an issue, but chatbots have poor communication skills. COVID-19 has changed the way pharma marketers are communicating to their audiences and how they prioritize customer experiences.

Communication

pharmaphorum

OCTOBER 2, 2020

“If you’re hell bent on finding information, you probably will, but you’ve got to know where to look for it and invest time in reaching it, whereas people who are busy need information quickly and on a device that works for them, but have trouble finding it.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

Communication

Pharma Marketing Network

DECEMBER 17, 2021

6 This adds a new dynamic for firms depending on the physical workspace to communicate goals and motivate on-site and virtual employees to participate in sustainability programming. Remote workers polled at 90% when asked if they plan to maintain some remote hours moving forward.

Pharmaceutical Companies

Pharma Marketing Network

OCTOBER 13, 2021

Just a few weeks ago, August 3 rd marked Black Women’s Equal Pay Day, or the day Black women had to work into 2021 to catch up to what white, non-Hispanic men earned in 2020. Over-Communicate. Senior Director and Head, Scientific Communications and Operations at Biohaven Pharmaceuticals. Abbott, Ph.D., Optimize Your Energy.

Communication

Hospital Pharmacy Europe

JUNE 8, 2023

In the absence of transparency, he felt that both the pre-publication reviewers and those reading the final published article would not be aware of any retrospective protocol modifications and thus be unable judge the reliability of the final results. Nevertheless, it is incumbent on trialists to communicate such changes.

Documentation