Three strategies for managing loss of exclusivity successfully
pharmaphorum
FEBRUARY 18, 2021
Between December 1, 2018 and January 31, 2019, 65% of erectile dysfunction prescriptions filled were for Viagra or its generic version 12. AstraZeneca’s patent for its top-selling gastroesophageal reflux disease drug was due to expire in 2001. Prilosec – Benchmark for franchise management. billion in 2004.14
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