WASHINGTON – On Tuesday, a group of more than 30 attorneys general announced they had reached a “landmark” $438.5 million settlement with the e-cigarette maker Juul over its alleged marketing toward children.
Tobacco control advocates had hoped the settlement would compare to the historic one reached two decades earlier between states and cigarette companies, a multi-billion dollar deal that changed the way tobacco companies marketed their products forever.
But the settlement doesn’t have nearly the scope or the import of earlier efforts to rein in tobacco companies’ marketing, experts told STAT. In fact, it appears to be missing many of the key provisions that they say made the earlier settlement so powerful in the first place.
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