Huggies, Walgreens raise awareness of U.S. families struggling with diaper need
For the seventh consecutive year, Kimberly-Clark's Huggies brand and Walgreens are coming together to raise awareness of diaper needs in the United States, supporting those struggling with providing diapers for their children.
One in two families in the United States experience diaper need and are unable to provide enough diapers to help keep their child's skin clean, dry and healthy, the company noted.
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Now through Sept. 30, 2023, Huggies and Walgreens are encouraging people across the country to help support this important cause. For every pack of Huggies Diapers purchased at a Walgreens store or online through Sept. 30, Huggies will donate a day's worth of diapers to the National Diaper Bank Network.
"When a baby doesn't have access to clean diapers, they're exposed to potential health risks, which is the driving force behind this collaboration with Walgreens and The National Diaper Bank Network," said Robert Raines, vice president of marketing for Huggies North America. "Many people don't realize how prevalent diaper need is in our country, and through this partnership, we will educate and encourage people to join us in supporting families to help babies thrive."
Since 2011, Huggies and the National Diaper Bank Network have helped provide more than 200 million diapers to those in need as part of its Project Hug initiative.
"Walgreens is proud to team up with Huggies for the seventh consecutive year to drive access to, and awareness of, diaper need in our communities," said Alethia Jackson, senior vice president, ESG and chief DEI officer at Walgreens Boots Alliance. "Supporting the health of the communities we serve across America is integral to our purpose of creating more joyful lives through better health."
[Read more: Walgreens, Huggies raise awareness of diaper needs in U.S.]
To support a family in need today, visit your local Walgreens or Walgreens.com to purchase your next pack of Huggies diapers, now through the end of September.