Sally Beauty signs exclusive retail partnership with XMondo Color
Sally Beauty has closed the deal on an exclusive retail partnership with XMondo Color.
The hair color line, which is part of the XMondo Hair family, is founded by professional hairstylist and social media star Brad Mondo.
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“At Sally Beauty, we are committed to continuously expanding our product offering to meet the evolving needs of our consumers. More individuals are prioritizing their hair health by looking for products with gentle, simple ingredients that nourish their hair. XMondo Color delivers on this desire with better-for-you color-care products that boost hydration and revitalize damaged hair,” said Maryann Herskowitz, group vice president of merchandising at Sally Beauty. “We’re thrilled to have XMondo Color join our assortment alongside other well-loved and nationally known brands, ensuring our consumers have quality products to support their at-home coloring needs.”
The hair color line features more than 1,300 shades of hair color, which are available for purchase online and in-store. The retail partnership will consist of seven color depositing masks in trending shades, as well as a clear glossing treatment.
“Sally Beauty has always been my go-to for all things hair. I’m thrilled that XMONDO Color will now be available for purchase in Sally Beauty stores across the US and Canada,” said Brad Mondo, professional hairstylist and founder of XMondo Color. “Our Color Depositing Mask and Clear Glossing Treatment offer endless possibilities to effortlessly transform your hair.”
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The entire XMondo Color collection is vegan, gluten-free, cruelty-free, sulfate-free and paraben-free.