Drew Barrymore expands brand ambassador role for Garnier
Garnier is continuing its work with actress Drew Barrymore by expanding her role as brand ambassador.
Barrymore will now also be a brand ambassador for the Garnier Nutrisse line and work to highlight its new and improved Nourishing Color Crème formula for nourished hair and better color.
“It’s no secret that I've been a Nutrisse user for years. I’m excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème,” says Barrymore. “I’ve been just about every hair color under the sun, and the updated formula provides a fab shade that cares while it colors and is so easy to master on your own. My favorite is shade 70 because it's super rich and covers my grays.”
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Made with avocado oil, shea, argan and coconut oil, the creative for the Nourishing Color Crème campaign will underscore Barrymore’s love for productive and easy-to-use products and incorporate tips she’s gained through trial and error, the company said.
“We’re delighted to see our partnership with Drew Barrymore expand into hair color,” said Garnier's Senior Vice President, Ali Fakih. “She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color, and her ‘do it myself’ nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador.”
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Garnier Nutrisse products are available at food and mass drug stores nationwide.