Bloom Nutrition enters food, snack category with protein bars

The company's protein bars come in blueberry crumble, raspberry cheesecake, peanut butter chocolate and cookies and cream flavors.
Gisselle
bloom nutrition protein bars web

Bloom Nutrition is expanding beyond its well-known health supplements with the release of its new Protein Bars line.

Made with the brand’s Whey Isolate Protein, the bars come in blueberry crumble, raspberry cheesecake, peanut butter chocolate and cookies and cream flavors.

[Read more: Bloom Nutrition expands outside of DTC to brick-and-mortar]

The company said each bar contains 15 g of protein and 2 g of sugar and clocks in at just under 200 calories per serving.

“Our amazing fans have been asking for better tasting, satisfying bars, and we're so proud to officially bring something to the market that fits that need and tastes delicious enough for us to put Bloom's name on it,” said Mari Llewellyn, CEO of Bloom, mental health advocate and fitness entrepreneur. “Bloom Nutrition started as a result of my personal health and fitness transformation, and during my journey, I realized the true importance of getting enough daily protein in order to see progress. We’re thrilled to have perfected a protein bar recipe so that others can reach their goals in a bloom-ified way.”

[Read more: Bloom’s Greens & Superfoods Powder takes on travel-friendly format]

Currently, Bloom Nutrition’s Protein Bars are available for purchase in single-flavor 12-packs for $29.99 and variety packs of 12 for $32.99 online.

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