General Mills gathers around the campfire with s’mores-inspired snacks

General Mills is bringing the flavors of campfire s’mores to its portfolio of products with launches inspired by the dessert.
Gisselle

General Mills is bringing the nostalgic flavors of a campfire s’mores to its portfolio of products with launches inspired by the dessert.

Spanning across the breakfast to snack aisles, products consumers can be on the lookout for include:

  • Lucky Charms S’mores: This chocolatey cereal contains graham pieces and marshmallows, as well as the brand’s classic magical stars, clovers, blue moons, unicorns, rainbows and red balloon charms;
  • S’mores Chex Mix: A recipe that can be assembled and prepared in 15 minutes;
  • Golden Grahams Soft Baked Oat Bars: The bars contain whole grain oats and wheat, and also contains marshmallows, chocolate chips and chocolate icing;
  • Nature Valley Crunchy Dipped: These granola squares can be used to toast marshmallows  and come in chocolate, peanut butter chocolate and salted caramel flavors;
  • Annie’s Organic Graham Sandwiches in S’mores: The sandwich cookies are made with a marshmallow-flavored crème layered between chocolate and honey grahams;
  • Pillsbury Marshmallow-Stuffed S’mores Cookies: The cookies contain a secret center and can be baked up with chocolate chip cookie dough;
  • Betty Crocker S’mores Cake: The product features a box of yellow cake mix and classic s’mores ingredients; and
  • Betty Crocker S’mores Brownies: The product consists of a box of the original brownie mix, and it can be transformed with chocolate, graham crackers and marshmallows.

[Read more: Lucky Charms gets magical with limited-edition Hidden Dragon cereal]

Consumers can find the products available for purchase at retailers nationwide in a variety of sizes.

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