LolaVie, created by Jennifer Aniston, expands distribution to Ulta Beauty
LolaVie, the plant-powered and science-based hair care brand founded by actress Jennifer Aniston, is expanding its retail distribution.
Consumers will now be able to shop the brand’s full range of products at more than 1,350 Ulta Beauty locations across the nation, as well as online at Ulta.com.
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“The idea for LolaVie started years ago,” Aniston said. “We launched in 2021 and since then, the brand’s success has exceeded my wildest expectations! Now, we’re launching into Ulta Beauty, the largest beauty retailer in the U.S. I’m thrilled that more people can experience and witness the magic of LolaVie for themselves online at Ulta.com and now in-store!”
The brand choosing Ulta Beauty as its first retail home aligns with its mission of offering a line of differentiated and diverse products accessible to a wide range of consumers, the company said.
“I’m delighted to welcome LolaVie to our assortment and can’t wait for new and existing guests to discover Jennifer’s thoughtfully created award-winning products at Ulta Beauty,” said Monica Arnaudo, chief merchandising officer at Ulta Beauty. “With beauty enthusiasts continuing to prioritize their personal values, we’re proud to exclusively offer a brand that aligns so seamlessly with conscious-minded consumers seeking effective solutions that are both good for people and the planet. We know our guests will embrace LolaVie with enthusiasm and we’re thrilled to be part of this exciting next chapter helping unlock new possibilities for her brand.”
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Products from LolaVie consumers will be able to shop include the Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo and Restorative Conditioner.