Hallmark, Venmo join forces on secure money card gifting experience
Hallmark has collaborated with Venmo on a venture that allows customers to securely send money virtually with their greeting cards.
The Hallmark + Venmo cards aim to make it possible for customers to give a physical card with money through Venmo by removing the worry of lost cash or checks, the companies said.
“Our new collaboration with Venmo represents an innovative new way to let someone know you're thinking of them with simple, secure and seamless cash gifting,” said Darren Abbott, Hallmark’s senior vice president of global product development and innovation. “Gifting trends are constantly evolving, and we want to stay at the forefront of what consumers need to share thoughtful and unique gifts with the ones they love.”
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Gift givers can let the recipient choose exactly what they want with a Hallmark + Venmo card, and a vast array of offerings that span across such categories as birthdays, weddings and holidays will be available.
“The Venmo community has consistently turned to the platform to surprise and delight one another with gifts of money, whether it’s treating a friend their morning coffee, celebrating a birthday, or a random gift of kindness,” said Erika Sanchez, vice president and general manager at Venmo. “Collaborating with Hallmark not only brings Venmo into the physical gifting space, but also helps connect generations accustomed to giving physical greeting cards with cash to younger generations who are used to having everything digital – like a grandparent sending a birthday gift to their grandchild or a family celebrating a recent graduation.”
Customers can scan the unique QR code inside each card, choose the amount they want to give, and hand-write a personalized message. When the recipient opens the card, they scan the QR code to access the gift amount in their own Venmo account.
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Hallmark + Venmo Cards are now available for purchase for $4.99 at thousands of retail locations including CVS, Walgreens and Hallmark Gold Crown stores among other locations.