Kiss Products, RTRO partner on positivity-focused social media platform

As part of its efforts to support Mental Health Awareness Month, Kiss Products is teaming up with RTRO. This positivity-focused social media platform offers users a safe space free of bullying, negativity and toxicity.

Through the partnership, the brand will help create safe space conversations to engage its creators and consumers in an ongoing dialogue promoting mental well-being throughout May.

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“We designed RTRO as a positivity-focused platform where brands, creators and consumers connect directly in a chat/text experience to facilitate real content and meaningful conversations. RTRO supports these safely with both AI and human moderation tools to flag and remove hateful and harmful content,” said Nicole Falco, RTRO founder/CEO.

The campaign on RTRO will first extend to their creator community with intimate discussions to nurture and recognize them for their contributions on May 10. On May 15, KISS will host private sessions for top consumers, sharing appreciation and tips and tricks to live their most beautiful lives. The activation will conclude with an open public invitation on IG and TikTok for all brand fans to join the KISS X RTRO experience on May 18.

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“At Kiss, community is key and with over a decade of working in social media, RTRO truly is a platform that emulates a breath of fresh air when it comes to being on social. With no room for negativity, the emerging platform immediately caught my attention as the beauty space at times can be a bit intimidating and on other platforms allows for a false sense of beauty standards, expectations and reality making it unattainable and is causing body dissatisfaction and low-self esteem in both women and men,” said Assunta Anif, senior global social media marketing manager of Kiss Products.