Cetaphil to sponsor Lizzo’s makeup artist Alexx Mayo ahead of “Special” tour
Cetaphil continues its mission to champion sensitive skin by taking to the main stage.
The beauty brand announced that its latest “We Do Skin. You Do You,” campaign initiative will involve musician Lizzo and her makeup artist Alexx Mayo.
The company said that for the upcoming “Special” tour, Cetaphil’s cleansers and moisturizers would be used by Mayo as part of the singer’s prep and glam.
[Read more: Cetaphil launches AI skin analysis tool]
“This partnership with Cetaphil comes so naturally as skincare and makeup go hand in hand,” said Alexx Mayo, professional makeup artist. “Applying makeup for one of my artists on an international tour means factoring in countless sweaty rehearsals, performances in different climates, and dramatic looks that need to hold up on a jumbotron. These demands can unfortunately wreak havoc on the skin—especially if they have sensitive skin. I’ve always been a fan of Cetaphil because their gentle formulas work wonders on my skin, so recommending it to Lizzo for skin prep and ongoing maintenance was a no-brainer.”
In addition, Mayo also will create social content on how he utilizes Cetaphil as a fundamental part of Lizzo’s pre-show glam routine.
“Research is at the foundation of everything we do at Cetaphil and that starts with understanding the symptoms and triggers of sensitive skin,” said Matthew Meckfessel, Ph.D, director of medical affairs. “Cosmetics are a main trigger of sensitive skin due to the regular and sometimes abrasive usage. Hydrating the skin barrier and cleansing with a gentle cleanser may help minimize irritation and create a better foundation for makeup to be applied. Products like our Hydrating Foaming Cream Cleanser and Daily Oil-Free Facial Moisturizer SPF 35 contain ingredients such as glycerin, panthenol and niacinamide to ensure a protected skin barrier, ultimately allowing for color cosmetics to apply more evenly and have longer wear.”
[Read more: Cetaphil champions sensitive skin care awareness with month-long initiative]
Lastly, Mayo also will be hosting a private in-person master class for media and influencers ahead of Lizzo’s Phoenix stop to provide skin care education and step-by-step breakdowns on how to achieve her concert looks.