Heinz turns up the heat on condiments with hot varieties

Heinz is adding not one but four new spicy additions to its ever-popular condiment line.

The new Heinz Hot varieties feature unique pepper bases with varying heat levels and include three spicy ketchup flavors, the company said.   

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“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, brand manager for Heinz innovation at the Kraft Heinz Company. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”

Included in the new launches are:

• Spicy ketchup: Available in chipotle (medium), jalapeño (hot) and habanero (hotter); and
• Hot 57 Sauce: A red jalapeño twist on the classic 57 Sauce.

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Consumers can find Heinz Hot products available for purchase at major retailers nationwide.