RangeMe expands premium offerings to UK-focused brands
Online product discovery platform RangeMe is offering suppliers interested in doing business with U.K. retailers the opportunity to experience the benefits of its premium service, which has been helping thousands of brands boost their buyer engagement in the U.S. since 2017.
The premium subscription will provide brands with opportunities for increased visibility and engagement among the more than 1,000 U.K. buyers on the platform from leading retailers, including Asda, Boots, Co-op, Lloyds Pharmacy, Pets at Home, Tesco and Well Pharmacy.
“We’re thrilled to extend the benefits of RangeMe Premium to the U.K. and look forward to expanding them throughout Europe and beyond,” said John van der Valk, CEO of RangeMe Europe. “The ultimate goal is to streamline the product sourcing process for buyers and sellers around the world, and this is a big step in that direction.”
[Read more: RangeMe highlights emerging global buyer trends]
RangeMe Premium is an annual subscription plan that unlocks enhanced features for suppliers, including the opportunity to get RangeMe Verified, which shows retailers that they are “retail ready”; the ability to submit products directly to retailers; access to exclusive insights into buyer behavior on RangeMe to identify trends in list price, profit margins, certifications and frequently used buyer search terms; profile insights on buyer activity with their brands and products; and category review alerts that let brands know when retailers search for products within their categories.
“As a Premium Verified member, buyers immediately know that we are ready to do business, and we have greater visibility to them when they conduct product searches on the platform,” said Julianne Ponan, founder of U.K.-based brand Creative Nature, a supplier of healthy, allergen-free foods including baking and snacking. “What’s more, we can submit products directly to retailers, and the insights we get on the platform let us know which of our products are receiving the most buyer engagement, which helps us to better prepare when we meet with retailers, particularly at ECRM sessions.”
[Read more: RangeMe joins forces with several certification organizations]