Winn-Dixie lowers prices on more than 150 spring essentials

Through the Down Down program, customers can save more than 15% on average at their neighborhood store, the grocer said.
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Winn-Dixie is helping customers stretch their grocery budget by lowering prices on more than 150 everyday items. Customers can save more than 15% on average at their neighborhood store through the grocer's Down Down program.

Discounted products for the spring season include fresh produce and dairy items, pantry staples, frozen appetizers and meals, snacks, health and beauty products and household cleaning supplies. In addition, items included in the Down Down program are updated each season, giving shoppers more saving opportunities throughout the year.

With consumers observing an overall inflation rate of 5.4% across the country in 2022, average inflation rates are predicted to slow this year with a 2.8% increase forecasted for 2023, according to the Federal Open Market Committee, which operates within the Federal Reserve System. Given these projections, many customers are still looking for additional ways to save money on their grocery bills. Winn-Dixie is committed to helping neighbors nourish themselves and their loved ones while minimizing spending by offering discounts on most-shopped items with its Down Down program, the company said.

[Read more: Southeastern Grocers reportedly exploring a sale]

“We know saving money without sacrificing quality is a top priority, and we are committed to helping our customers stretch their hard-earned dollars," said Dewayne Rabon, chief merchandising officer for Southeastern Grocers. "Through our signature Down Down program, with prices that are down and staying down, we strive to make it easy for busy shoppers to maximize value on their grocery budgets. At our local Winn-Dixie stores and online, our neighbors can trust they will find top quality items at winning prices.”

Discounts are offered on national brand items along with Southeastern Grocers' line of products, including grocery essentials such as petite diced tomatoes, oven-roasted deli chicken, sour cream, fruit snacks, old-fashioned oats and more. Customers can find Down Down items marked with a red hand on signs and tags throughout Winn-Dixie stores.

As an added convenience, the grocer’s online ordering platform offers customers grocery delivery and curbside pickup with the same savings benefit of in-store deals and promotions, including Down Down pricing. Customers can order online through the grocer’s website or app to save while enjoying convenient delivery in as little as two hours or curbside pickup at participating neighborhood stores. In addition, orders of $35 or more will automatically receive free delivery or pickup for a limited time. 

[Read more: Southeastern Grocers launches IPO]

Customers also can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. Ranked by Newsweek as one of the best grocery loyalty programs in the country several years in a row, Winn-Dixie’s rewards program offers points that can be redeemed for money off groceries, as well as Mystery Bonus points multipliers and personalized rewards offers.

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