Schnucks brings back register campaign supporting the Urban League
For the fourth consecutive year, as part of Black History Month in February, Schnuck Markets will offer customers the opportunity to “Round Up at the Register” to support the Urban League.
Continuing through Feb. 20, 100% of donations made in the grocer’s home area of St. Louis will support the Urban League of Metropolitan St. Louis—specifically the non-profit organization’s Save Our Sons program. The register campaign in its stores in other markets will support the Urban League chapter in each respective area. In 2023, Schnucks and its customers donated $120,000 to the Urban League as part of the initiative.
Those customers who use self-checkouts and wish to donate may choose a $1, $3 or $5 “Scan and Give” option. Schnucks Rewards members also have the opportunity to donate their rewards points to the Urban League as part of the Donate Your Rewards program.
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“By working together with our customers, vendors and community partners like the Urban League, we strive to Nourish People’s Lives and make every community that Schnucks calls home better,” said Schnucks chairman and CEO Todd Schnuck. “At Schnucks, helping to develop the workforce is a community pillar of our company and a goal shared by the Urban League’s Save Our Sons program.”
The ULSTL’s Save Our Sons program seeks to help economically disadvantaged African American men living in the St. Louis region find jobs and have the opportunity to earn livable wages. This program completes these objectives by assisting the participants in obtaining post-secondary education and job training and teaching the imperative career life skills and work ethic necessary to become successful employees in today’s workforce.
"As we embark on another year of 'Round Up at the Register,' I'm inspired by the positive change we can make together,” said Michael McMillan, president and CEO of the Urban League of Metropolitan St. Louis. “The donations from Schnucks customers play a pivotal role in supporting the Urban League’s mission to transform lives through programs and services like our Save Our Sons + Sisters program."
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In 2020, Schnucks launched a comprehensive diversity, equity and inclusion plan, Unity Is Power, which describes efforts to increase focused, community support for organizations that promote racial equity, like the Urban League, and last year, ULSTL honored Schnucks with the Civic Leadership Award for these efforts.