News Briefs

O Positiv is expanding a new product to its portfolio—Flo Ovarian Support Vitamin Capsules.

“We made this product for the millions of women who know they need support for ovarian function,” says co-founder Bobby Bitton, “And, so that millions more can begin the conversation with their doctors about the symptoms they’re facing and how better ovarian support can help.”

Formulated with a scientifically backed 40:1 ratio of myoinositol and d-chiro-inositol, the supplements look to help support ovarian health and cycle fertility and also contain folate to support reproductive health and diindolylmethane to support hormone levels, the company said.

O Positiv’s new Flo Ovarian Support Vitamin Capsules retail for $42.99 and are available for purchase online.

Lay’s is bringing Canada’s popular All Dressed flavored potato chips to the U.S. with a new collection of its Kettle Cooked potato chips.

The brand is debuting a fusion between its Lay’s Kettle Cooked and Ruffles chips that features a tangy, savory and sweet flavor, the brand said.

“Lay’s is the authority in flavor innovation, with groundbreaking flavors found in the Lay’s Flavor Swap program among those leading the charge in bringing joy to our fans,” said Tina Mahal, senior vice president of marketing, Frito-Lay North America. “With Lay’s Kettle Cooked Ruffles All Dressed flavored potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us—bringing back Ruffles All Dressed—while adding a fresh spin with Lay’s Kettle Cooked.”

In addition, the company also shared that it is bringing back from flavors from its Flavor Swap’s past including Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns.

Lay’s Cheetos Cheese, Doritos Cool Ranch and Kettle Cooked Ruffles All Dressed flavored potato chips will be available while supplies last and Wavy Funyuns Onion flavored potato chips are here to stay.

Lip Lab is making its customizable beauty product experience all the glossier with its new Custom High-Shine Gloss.

The especially customizable gloss, which was formulated to deliver near-reflective glossiness, glides onto the lip smoothly without leaving behind a sticky feeling.

“Since Lip Lab’s inception, our goal has been to put the customer at the forefront of color cosmetics creation with a memorable experience designed specifically for them,” said Diana Peinado, vice president and general manager of Lip Lab. “We are proud to expand our product offering with Custom High-Shine Gloss and hope to share our love of color, creativity and community with beauty lovers nationwide. With our new addition, we look forward to seeing how our incredible consumers explore endless creative expression and color exploration with Lip Lab.”

The product features sodium hyaluronate for comfortable and conditioning wear, as well as a clean and vegan formula. To create their own gloss, customers must pick their desired package, mix the shade they desire and choose a finish and flavor. Once complete, the gloss can be named and engraved.

Lip Lab’s Custom High-Shine Gloss is available at all its locations.

RedCon1 and Junior’s Cheesecake have joined forces to help consumers curb their sweet tooth cravings in a healthy way.

The two companies have joined forces to launch cheesecake-inspired whey protein powders in raspberry swirl and peanut butter chocolate flavors.

Each 32-oz. protein powder features a blend of essential nutrients to help ensure optimal muscle recovery and growth after workout sessions, the brand said.

Containing 24 g of protein per serving, consumers can find the RedCon1 x Junior’s Mre Lite protein powders available for purchase at The Vitamin Shoppe for a suggested retail price of $24.99 each.

Essie encourages consumers to create out-of-this-world manicures with its new Expressie FX Anniversary Top Coats. 

 The collection of new polishes was inspired by Gen Z’s fluid relationship between IRL and URL, the brand said. Additionally, the line of top coat polishes feature a quick-drying formula designed to give off a 4D effect.

Free from microplastics, the new shades include Frost FX, Ethereal Glow FX and Faux Real FX.

Retailing for $10 each, consumers can find Essie’s Expressie FX Anniversary Top Coats available for purchase at drug, food and mass market retailers. 

Miage Skincare is ready to glam up consumers’ beauty routines with a new launch created in partnership with Olympic Gold Medalist McKayla Maroney.

The beauty brand, known best for its waterless skin care products, is debuting Bloom Lip Gloss.

The gloss consists of a hydrating and waterless solution and contains a light-reflecting pink tint and subtle shimmer designed to give lips a luminous and healthy appearance, the brand said.

The gloss is formulated with ingredients such as sesame oil to help combat environmental stressors, the brand noted. It can also be worn on its own or layered over any lipstick.

“We just launched our Bloom lip gloss, my absolute favorite product in the Miage Line,” Maroney stated on social media. “It tastes like those thin mint girl scout cookies, mixed with the warmest vanilla. I dare you to get it.”

Consumers can find the Bloom Lip Gloss available for purchase online.