Kiehl’s hits the slopes to launch Better Screen UV Serum
Kiehl’s Since 1851 shared that it has entered into a partnership with Jackson Hole Mountain Resort as its official SPF partner of 2024.
As part of the partnership, the skin care brand will work to celebrate the spirit of adventure by offering its products year-round to resort patrons, including Jackson Hole Mountain Resort stores.
In addition, the partnership will combine digital and out-of-home touchpoints to drive awareness, education and product trial, as well as offer product sampling at high-traffic areas including ski gondolas, trams and private booking services, the brand noted.
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Lastly, the brand shared that its new launch, the Better Screen UV Serum, will be spotlighted alongside a variety of its well-known skin care products.
The Better Screen UV Serum, which is formulated with collagen peptides and contains SPF 50, works to help correct signs of aging while also aiding in preventing signs of future UV damage and collagen degradation.
The serum features a sheer formulation that boosts the skin’s firmness and helps reduce fine lines and wrinkles through small fragments of collagen protein that aid in stimulating the production of collagen, elastin and hyaluronic acid, the company said.
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Retailing for $42, Kiehl’s new Better Screen UV Serum is available at its retail stores and online.