Joah Beauty elevates eye looks with 3 new launches
Achieving a bold and pigmented eye look is now easier and more accessible than ever, thanks to not one but three new launches from Joah Beauty.
The Port Washington, N.Y.-based company is debuting its new Color Haul Eyeshadow Palette, Simplifeyed Power Quad and Super Sidekick Eyeshadow Primer.
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“Joah Beauty is dedicated to bringing the good-for-your-skin Korean Beauty philosophy to all parts of your makeup routine at an affordable price,” said Joah Beauty’s brand director Hae Jin Chang, a young Korean American who has been driving the brand since 2018. “Joah Beauty is my vision for how everyone can experience the benefits of real Korean Beauty, and have fun doing it. It’s important for us that you feel confident when using the new eyeshadow palettes, quads, and primer no matter what trendy cosmetic aesthetic you're trying to create.”
The Color Haul Eyeshadow Palette is a 12-pan eyeshadow collection that offers a mix of silky, ultra-blendable eyeshadows available in a mix of metallic, shimmer and matte finishes. Available in three styles—Smokeshow, First Dance and Get Rich Quick—each palette has a dual-ended brush to help achieve any look.
The Simplifeyed Power Quad, available in four different palettes, features silky eyeshadows that can be mixed, matched and blended together. Available options include Your Mauve, The Berry Best, Gold Getter and Taupe For The Best, which come in a small compact case that can be taken on the go.
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Lastly, the Super Sidekick Eyeshadow Primer is a supercharged primer that gives eyelids a base and smooth canvas for eyeshadow application. The long-wear formula enhances the looks of metallic, shimmer, matte and glitter eyeshadow styles. In addition, the primer is made with a blend of vitamin B5 and hyaluronic acid to boost and maintain hydration, the company said.
Joah Beauty’s new launches are available online and at select CVS Pharmacy stores.