Pharma Marketing Network

JUNE 23, 2025

Unlike impressions (CPM) or clicks (CPC), CPA focuses on tangible outcomes such as form submissions, email sign-ups, or prescription voucher downloads. For example, if a branded drug campaign promotes a copay card or a patient education download, payment is triggered only when the user completes that action. Yes, but with caution.

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Pharma Marketing Network

APRIL 27, 2025

Regulatory Constraints HIPAA, GDPR, and FDA guidelines shape how leads are collected, stored, and contacted. content download, webinar attendance, HCP visit). Use clear opt-ins, partner with HIPAA-compliant vendors, and consult regulatory affairs to ensure all outreach meets FDA and GDPR standards.

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Pharma Marketing Network

MARCH 8, 2025

Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. Optimize landing pages to ensure message consistency and compliance with FDA regulations. FDA and HIPAA Compliance in PPC Fair balance requirements Ads must include benefits and risks equally.

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Pharma Marketing Network

JUNE 27, 2025

Fortunately, modern email marketing platforms come equipped with features that help ensure every message aligns with HIPAA, CAN-SPAM, and FDA guidelines. Most enterprise platforms offer features to meet HIPAA and FDA compliance requirements when properly configured. What metrics matter most in pharma email marketing?

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Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. Lead generation (measured by webinar sign-ups or whitepaper downloads). Engagement (measured by comments, shares, and likes).

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Pharma Marketing Network

JULY 1, 2025

In the past, Conversion Rate Optimization focused heavily on immediate digital actions—form fills, clicks, or eBook downloads. The FDA, PhRMA, and other governing bodies place strict controls on how branded drug names and claims can be used online. Today’s marketers must think beyond clicks and downloads.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. FDA and Fair Balance Messaging All promotional emails must include fair balance messaging benefits and risks must be presented equally.

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