On September 11-14, Viseven visited Philadelphia, USA, to attend Digital Pharma East – one of the leading conferences dedicated to the technological advancement in pharma, healthcare, and biotech.
Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations.
For four days of Digital Pharma East 2023, over 1200 attendees had an opportunity to join over 60 sessions hosted by more than 150 speakers who brought the latest insights about technology and innovation in the pharmaceutical and life sciences industries, including artificial intelligence, machine learning, and big data.
At the panels, attendees learned more on the digitalization of their promotional possibilities in today’s healthcare landscape. The audience discovered how to improve customer experience, build engaging patient journeys, enhance collaboration between marketing and sales, increase omnichannel maturity, work with data, use addressable TV advertising, engage customers with storytelling, and beyond.
The Viseven delegation to Digital Pharma East 2023 included Nataliya Andreychuk, Viseven CEO and Leonardo Sanchez, AE Lead at Viseven.
For Viseven, it was a big honor to attend the event as one of the bronze partners. The Viseven team engaged with representatives of many pharma and biotech companies, solution providers, and agencies to highlight AI-powered functionality of eWizard content experience platform and how it can help produce more medical content faster without losing high quality.
On the third day of the event, Nataliya Andreychuk, CEO at Viseven, hosted the panel discussion called Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels accompanied by:
- Stephanie Douglas, Director, US General Medicines Omnichannel Media, Sanofi
- Lori Holland-Hancock, Director Channel Strategy & Engagement Team, Oncology, Merck
- Gaetan Akinrolabu, Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics
- Karin Hayes, Senior Vice President, Analytics Products and Services, Medicx
At the panel, Nataliya discussed with co-hosts the overwhelming role of AI in today’s digital advertising, revealed the latest trends in personalized advertising, and suggested how to maintain compliance when delivering personalized ads and how to use them effectively and efficiently.
It was a very insightful discussion. I’m really excited about how artificial intelligence is transforming the healthcare, pharma, and biotech industries. And it’s crucial for Viseven to attend events like Digital Pharma East, discover the latest trends, and share own experience related to advanced technology.
Nataliya Andreychuk, CEO at Viseven
Digital Pharma East 2023 was a fantastic event for the Viseven team. Our representatives were pleased to connect with other professionals enthusiastic about the digital future of marketing in healthcare, biotech, and pharma.
If your company or agency needs advice on how to prepare for this future, don’t hesitate to contact us right now! An expert from the Viseven team will get back to you shortly to discuss potential partnership or give answers to any questions you have.
