Organic Keywords for Pharmacy Website

Billions of searches and site visits roll daily in thousands of web pages. As a valuable and sustainable marketing channel in organic search, optimizing the best organic keyword drives profitable traffic to your pharmacy website.

Google enables a better user experience by matching a person’s intent with the appropriate page on the web. Your page doesn’t stand a chance in the various competition in the industry unless you optimize it accordingly.

Thus, you need to find the keywords people use when looking for medical information or health-related products for a pharmacy website. Luckily, various keyword generating-tools allows content marketing strategist to extract keyword data.

In this article, we’ll go more in-depth than just explaining the definition of what does organic keywords mean. This also discusses how to find organic keywords in Google Analytics and tips on how to increase your organic rankings.

Your Pharmacy Website’s Organic Keyword

Primarily, organic keywords attract free traffic with search engine optimization (SEO). An organic keyword allows visitors to find your website without clicking on an ad.

Also, organic keywords remain free to target vs. paid keywords that cost money to rank for in the search engines. Start by improving organic search results for keywords that have proven to contribute to our client’s business goals.

Why Are Organic Keywords Important?

Organic keywords remain vital because they target traffic and sales for your pharmacy business. So, organic search traffic comes for free.

The traffic that comes from organic keywords works extremely important for attracting unpaid website traffic. Also, it increases your site’s visibility in search engines.

How to Find Organic Keywords?

Google Analytics remains the best way to find organic keywords that drive traffic to your website. Also, Google Search Console lets you find organic keywords your site is ranking for, the number of impressions each keyword receives, the click-through rate, and the average ranking position.

How to Optimize Pages with Top Organic Keywords?

Generally, organic keywords people use to discover the different pages on your website. You can start to optimize these pages to drive traffic and increase conversions. It helps you track keyword conversions as we advance.

On-page optimization works as a fundamental factor in attracting more organic search traffic. Also, it creates valuable resources that are highly relevant to each set of semantically related keywords. 

For example, consider the three semantically related keywords that work to ‘search volume’:

• Keyword research
• Optimization of Keywords
• Not provided keywords 

Search engines favor new, different, and valuable content. So, keyword placement plays a vital role in deciding which organic keywords work.

Hence, few areas decide where organic keywords appear to improve your organic visibility. It includes:

• URL
• Title and H2 tags
• First paragraph
• Image alt text
• Meta-description
• Internal and external links

Four Easy Ways to Optimize a Web Page with Organic Keywords

Now, let’s take a look at some steps in optimizing a web page to increase rankings and improve click-through rates. 

1. Select a Focus Organic Keyword

Unlock the best organic keyword for your blog content with the use of Google analytics. It helps you spot your quick win and money keywords.

These keywords give you faster ROI and more qualified leads, especially for an eCommerce website or social media page. Also, it provides the highest conversion rates by integrating these focus keywords into different pages. 

Using a targeted keyword with a high search volume offers decent metrics. But, once you look at Google Analytics, you notice that this keyword never leads to a conversion.

2. Optimize Existing Texts

Next, you need to try optimizing the rest of the text on the page. It usually takes the form of small changes to avoid negatively impacting the conversion rate. 

Look for ways to include variations of organic keywords without forcing them into the text and negatively affecting readability. Then, try to use the organic keywords naturally and remember that word order and plurals don’t matter.

3. Update Content Regularly

One strong indicator for Google’s algorithm appears when you update your content regularly. Search engines appreciate fresh content from blogs and landing pages.

Regularly updated content plays as one of the best indicators of a site’s relevancy. So, be sure to conduct quarterly content audits and make updates as required.

4. Update metadata with the top organic keyword

Each page on your site contains a space between the <head> tags and the metadata. It includes information about the contents of your page. Search engines use metadata from meta-tags to understand additional information about the webpage. 

They use this information for ranking purposes to display snippets in search results and ignore meta-tags. However, you need to review and update metadata with new and relevant organic keywords.

Organic Keyword Optimization Checklist

Use the following list to evaluate the essential on-page SEO factors for landing pages.

• Keyword mapping: Page uses one of your top organic keywords in the previous section, along with 2-3 long-tail keywords.
• Keyword density: No longer relevant but still useful.
• Search intent: Page has a clear focus and goals where the content highlights Google’s search features (e.g., images, featured snippets, people also ask, etc.).
• Duplicate content: Page does not cannibalize other landing pages on the website.
• Page title: Page uses one <h1> tag, which includes the focus keyword.
• Subheadings: Page uses <h2> – <h4> tags to separate topic ideas. Header tags flow well when read on their own and include at least one focus keyword.
• Readability: Page uses simple sentences, avoids jargon, acronyms, and uses the active voice.
• Image alt descriptions: At least one of the images alt texts contains the focus keyword.
• Internal and external links: Internal anchor texts do not contain the focus keyword. External links generate high domain authority sites while it opens in a new window.
• Title tags: Do not exceed the 60 character limit, includes a focus keyword, and end with a brand keyword.
• Meta description: Does not exceed 160 character limit and is unique to each page.
• URLs: Use hyphens, lowercase letters and contains the focus keyword. 

Why Track Organic Keyword Conversions?

Frequently, marketers assume that if the site ranks for specific keywords, their SEO efforts pay off ultimately. When it comes to SEO, always aim to generate sales and revenue by driving organic traffic.

But if your organic visitors don’t lead to conversion, something wrong with your SEO strategy needs replacement. For instance, your website ranks for wrong keywords, or your website remains un-optimized for conversions.

To correctly measure the ROI and success of your SEO efforts, you need to track organic keyword conversions in Google Analytics. But when you try to view the search terms, you might get confused all of a sudden.

How to Track Organic Keyword Conversions- Step by Step

Let’s look at how you use Google Search Console to track organic keyword conversions.

Step 1: Connect Google Analytics with Google Search Console

The first step lets owners and marketers connect their Google Analytics account with Google Search Console. It allows anyone to view your organic keywords report in Google Analytics.

• First, log in to your Google Analytics account.
• Next, select the right website from the list.
• Then, go to Admin and under Property, select ‘Property Settings.’
• Now scroll down, click ‘Adjust Search Console.
• On the next screen, click ‘Add to connect your Search Console.
• Next, go to Google Search Console account and ‘Add a Property.
• Lastly, verify your website to complete the setup.

Step 2: Install a WordPress Plugin

Once you successfully integrate Search Console with Analytics, go to the next step in setting up a plugin on your WordPress website. The best Google Analytics plugin for WordPress.

Using WordPress plugins, adequately set up Google Analytics on WordPress without any coding and configure advanced tracking.

One of the critical reports offers to analyze its Search Console report carefully. Do note that you need a registered and verified account to access the information.

Step 3: View Search Console Report for Keyword Conversions

After setting up, view your Search Console report and see your organic keyword conversions.

To view the information, follow these instructions:

• Go to Insights » Reports 
• From the top menu, select ‘Search Console.’

Using the report, make sure to view the search terms your website ranks for on Google. Mainly, analyze the number of clicks and impressions each keyword gets, the CTR (click-through rate), and the keyword’s average position.

To find the conversion rate for your keywords, follow these steps:

• Open Google Analytics.
• At the bottom of your Search Console Report, click the blue “View Full Queries Report” button.
• Open the Acquisition » Search Console » Queries report in Google Analytics:
• Now, you need to switch over to the Landing Pages report in the Acquisition » Search Console » Landing Pages.
• Sort this chart by goal completions. So, click the Goal Completions box:
• Finally, if you see a page with a conversion rate, click on it to see which keywords it is ranking for.

So, while this way of looking up keyword conversion rate isn’t exact, it’s still revealing and can help you make connections about what keywords are working for your site.

This report also helps you filter search terms that might be irrelevant to your site. If you see a keyword that doesn’t perform, focus on somewhere else and optimize for better and more relevant keywords.

Also, try to find new content opportunities by focusing on similar keywords. Remember, organic-based keywords drive traffic and conversions to your website.

The Role of Organic Keyword in Organic SEO

As its primary goal, Google provides the best possible results for users. Thus, the purpose of organic SEO gears towards creating a website with content worthy of Google’s top ranking.

If you want your website to rank highly in SERPs, use organic keywords and implement organic SEO. Consequently, an organic SEO strategy consists of techniques that work together to improve your website.

Some organic SEO strategies to generate your organic keyword include:

• Keyword Research: Research the keywords you need to target. Thus, your website appears at the top of SERPs when people search keywords and phrases related to your business.
• Content Creation: Creating various types of content to target valuable keywords for your organic SEO campaign.
• Creating an Internal Linking Profile: Ensuring that your site pages include links to other pages on your site. So, search bots crawl appropriately and index your site.
• Adding Multimedia to Content: Adding visual elements like images, infographics, and videos to your site pages. It engages visitors and encourages them to spend more time on your site.
• Ensuring an Easy to Use and Aesthetically Pleasing Website: Simplifying your site’s navigation, so visitors find information quickly and efficiently. It provides your buttons and forms load correctly and updating your site’s design.
• Optimizing Page Load Time: Make sure that your site pages don’t take longer than two or three seconds to load. It prevents people from leaving or bouncing from your site.
• Adding Image Alt Tags: Adding descriptive text to your images in code. It ensures that Google understands what the photos are and how they relate to the content.

Ultimately, these techniques work together to appeal to Google’s ranking algorithm and help you rank higher in SERPs.

Choosing Organic Keyword Phrases with Google Analytics

Before choosing organic keyword phrases, start by improving organic search results for keywords that contribute to our client’s business goals. Use Google Analytics to focus on the plans such as leads, sales, signups, visits, or page views for advertising sales, etc.

• As a general rule, refrain from optimizing “unproven” keywords. It takes a fair amount of time and effort to optimize for specific organic keywords.
• Also, it risks working on keywords that end up not contributing toward the business goals.
• Ideally, we need to test keywords using a PPC campaign and then optimize for keywords that contribute to the business’s goals.
• Most of your customers’ website goals work for either online purchases or lead generation.
• Focus on putting your goals for your written content inside your pharmacy website.
• Using Google Analytics, get a list of the keywords that convert into leads or sales.

If you have a conversion that you prefer to track, utilizing an eCommerce setup lets you track transactions and revenue.

How to Choose Traffic Sources Using Organic Keywords

• Set a date range of about 3 to 6 months.
• Choose less if you made a fair number of site changes that affect rankings, changed URLs, etc.
• Then, choose either a ‘Goal Set tab’ located at the eCommerce tab
• Sort on the Goal Conversion Rate column or one of the conversion goals (or transactions or revenue for e-commerce).
• Use the keywords that result in conversions to the top of the list to scan through.
• Export the data to Excel and add a math column to display the number of conversions for each keyword.
• Include a list of the landing pages, too, with the keywords you want to work on first.

How to Map Your Organic Keywords

Map the organic keywords that you want to include in the landing pages inside your pharmacy website. In Google Analytics, add one step to those outlined above to convert the keywords into a landing page.

• Choose Traffic Sources / Keywords
• Set a date range of about three to six months.
• Select less if you made a fair number of site changes that affect rankings, changed URLs, etc.
• Then, choose either a ‘Goal Set tab’ or the eCommerce tab
• Use the second drop-down to select another Dimension.
• Select the ‘Landing Page’ that you want to convert.
• Then, export the results to a spreadsheet.
• Lastly, add a ‘Conversions’ column that performs the math to calculate the numbers of conversions.

For e-commerce sites with Analytics Ecommerce set up, export more detailed data, including the revenue inside the platform. Sort the data by landing page, then by conversions, and presto, it practically maps the essential keywords to the pages on the site for you.

How to Check Organic Keyword Rankings

Primarily, you need to use Google Webmaster Tools in checking the average ranking position for keywords by landing page as you start optimizing. It shows you the keywords that you want to try to improve search results.

If a keyword does not contribute significantly to the business goals, it doesn’t reach the top results. Thus, it makes sense to improve rankings to attain an increase of a couple of positions in the search results.

Later on, it makes a significant difference once it lands on the first page of the search engine results page. By building a shortlist of potential keywords for each landing page with their average ranking positions, you receive all the essential keywords for your pharmacy website.

Optimization of Organic Keywords

People optimize a page for a couple of keywords. However, marketers do not realize that at the same time, they decreased the rankings for some other important keywords that convert too.

In the new Google Analytics version, marketers import the ranking data from Webmaster Tools and see the average ranking positions. Thus, you don’t inadvertently hurt search results for any of your recurring issues.

Where and How to Get Your Pharmacy Website’s Best Organic Keyword?

As you discover more details about organic keywords, you get the basic idea behind their role in ranking the content on the search results page in Google. Take note that organic keywords deliver free traffic through search engine optimization (SEO).

And Google Analytics and Google Search Console work as the easiest way to find organic keywords for your pharmacy website. It lets you focus on making your content relevant to your audience and readable, too.

Regardless of the keyword research tool you use, make sure that your content picks up the triggering factors of search engines. Using the best keywords in page titles, slug, descriptions, and social media hashtags inside your page contributes to the growth of your content marketing strategy.

Finally, increase your rankings for organic keywords by performing enough on-page optimization techniques. Internal linking and mobile speed improvements carry out the task efficiently.

Partner with the Best Agency for Your Pharmacy Website’s Organic SEO Strategy

If people don’t find your site in search results, you miss out on traffic, leads, and sales. Solving your website issues in page speed, linking, and keyword ranking boosts your traffic with keyword research tools.

Keywords increase organic traffic because searchers only find content if Google senses the relevance to what they searched for. Then, Google uses keywords as an essential SEO ranking factor.

Adding the correct search terms inside the content you publish on your pharmacy website helps search engines understand the relevance of your content. Naturally, users find your business using the same exact terms that people type into Google.

If you need help choosing the best organic keyword, content creation, and SEO strategy, contact us today! We create the best content marketing plan to make your pharmacy website visible on search engine results pages (SERPs), resulting in more clicks and organic traffic.

 

Focus keyword: Organic Keyword