Social Media Content Ideas for Your Christmas Marketing this Year

Campaigns dedicated to Christmas marketing in social media are a fantastic opportunity for eCommerce markets to go all-out on their channels. Apart from merely jumping on the bandwagon by pushing out normal festive greetings, you need the best strategy with your creative posts.

Furthermore, many businesses also take the opportunity to showcase holiday spirit, increase their customer engagement to new and old customers and spread the holiday spirit around! Then, you induce stronger brand awareness by responding to changing seasons that resonate with your brand’s core identity and values.

12 Ideas for a Successful Campaign for Your Christmas Marketing in Social Media

We have listed down the best Christmas marketing campaign ideas which to boost your sales and also collect consumer data!

1. Upload a Christmas Cover Photo

Altering the background images of your social channels reflects the important events in the calendar. Simply use pictures or custom graphics that have a mix of images and words conveying your seasonally appropriate value proposition.

Companies usually change the usual cover photo on Facebook for a Christmas one as early as early November! As part of your Christmas marketing in social media, try to capture the message of your company in a single line to make it concise.

Changing your background images switches up the feel of your whole page. Also, the task simply requires the work of a good graphic designer and copywriter for most social channels – Facebook, Twitter, and Instagram offer straightforward instructions.

Bear in mind that the size and shape of your graphics work are a little confusing so you need to prepare for some resizing before you set them up. Nonetheless, keep in mind that nothing says unprofessional like an obviously stretched banner image!

2. Make a Countdown Social Media Posts

Using countdown calendars in a strategy dedicated to Christmas Marketing in Social Media captures the festive spirit for any user. Notably, it tries to make your target audience anticipate the promotions, deals, and discounts towards Christmas day.

Creating an interactive post regarding the days before Christmas works as one of the great Christmas marketing campaign ideas. For example, try to open a new deal every day or an irresistible discount every other week from the day your countdown starts.

Make sure to keep discounts on different products every day. So, it works as a cool way to engage your audience to make them coming back to your profile again and again.

Also, it keeps your brand fresh in their minds whenever they have to make a purchase. Just keep in mind that the discount you offer needs attractive formatting from content to graphics.

The easiest content for sharing on all social media platforms boosts organic traffic. In case you don’t have the time to upload every day since the countdown begins, try to use social media post scheduling tools to do the task. 

3. Publish cut-off dates for last purchases

With so many targets in this period of the year, the timing works crucially in the run-up to Christmas. Your slower customers feel the burn if they don’t buy from you before a certain date, say December 20th.

For instance, a business in Meath doesn’t take much time for the order to reach a consumer in Dublin. But if you have a Wexford-based buyer, and you ship from Donegal to them, it definitely takes a longer time for delivery.

For this reason, make sure to clear the cut-off dates for shipment at certain locations. Publishing these posts hastens urgency among buyers that surely works as one of the strategies for Christmas marketing in social media.

4. Collaborate with a Charity Cause as part of your Christmas Marketing in Social Media

Needless to say, emotion plays a major part during Christmas time. Charities also use this opportunity to raise some form of funding for themselves.

Notably, many ways open up opportunities for partnership with charities: 

• A specific percentage of every sale that you make goes to a charity.
• For certain products you sell, you contribute the entire amount of funds to the charity. It helps in raising brand awareness and brand loyalty in the long-term in retaining customers.
• Offer your buyers the option to donate to the charity themselves during the check-out process.

Creating social media content about a charity cause builds a sense of corporate social responsibility for your business. So, adding charity-based posts helps the success of your Christmas marketing in social media.

5. Offer FREE or Discounted Shipping

In today’s time, every buyer expects free shipping. It really doesn’t matter if it’s a small bottle of body lotion, a supplement, or a refrigerator.

Free delivery works as an offer that a majority of people expect this year and beyond, particularly during the holiday season. However, you need to adjust your pricing to cover the cost of shipping.

Still, you don’t need to worry. Frequently, consumers ignore when they see a small price rise on the products and services you offer on your eCommerce platform.

With the term “free delivery worldwide”, you allow more users to explore your social media profile. With such strong Christmas marketing in social media ideas, you draw a lot of last-minute customers in the week before Christmas. 

6. Design a Gift Guide

Creating a simple gift guide perfectly introduces customers to your items as great gifts. Accordingly, a gift guide works nothing but a specific list of items that people purchase as presents for their loved ones. 

So, try to create your gifting guide by building social media posts from your landing page that shows all available products together. After that, promote all offerings on your social media channels for a given duration.

Eventually, you see the sales rolling in as your customers actively look for items that make ideal gifts. Offering your target audience with a customized gift guide catalyzes your Christmas marketing in social media.

7. Prepare Combo Packs as an Offering for Your Christmas Marketing in Social Media

Wish to take your gifting guide one level up? Consider putting together some of your most famous products.

For instance, bundling up a pair of earphones with some extra ear rubbers works as a good option. The benefit that the buyer sees here remains considerably a bargain.

So, combined goods increase the perceived value of the products. The effect of Christmas marketing in social media magnifies when the bundled products get a discount.

Then, it raises the overall cart spending and ultimately your conversion rate. Curate your custom boxes to put these combo packs to multiply the overall effect!

8. Curate a Digital Catalog for Your Christmas Marketing in Social Media

Not many of us sit down these days and go through printed catalogs before we go shopping for Christmas. But a digital/virtual catalog works as a perfect Christmas marketing in social media idea to re-engage former customers.

Stunning pictures, well-crafted photographs, and professional design stand as a perfect way to showcase all your items. Try to imitate how you display them inside your store or how a physical catalog does, without all the printing required!

Therefore, build a dynamic catalog and link each product image to the related product page. It helps you keep a record of the movement of your consumer across your website.

Your digital Holiday portfolio available in your social media profile actively puts you in the market just like every other piece of content. After publishing them on social media, make sure to add them on a forum/blog, and a page in your main navigation menu.

9. Display Your Christmas-themed Packaging in Social Media Posts

Generally, custom packages boost awareness for your brand. The product packaging hits consumers in a special way when they see it on your social media profile.

As part of your Christmas marketing in social media, displaying your limited Christmas-themed packaging works as a primary step towards creating an unforgettable unboxing experience.

Special Christmas packaging for your Christmas items adds a touch of elegance and charm. When paired with a Christmas Edition item, it also helps to build a sense of ‘exclusivity for your product.

All Christmas-themed wrapping entices your consumers to buy a product from your platform and send it to their family, friends, and loved ones. So, a Christmas-themed mailer box or mailing bag eliminates the need to package a gift in its entirety!

Thus, showcase all of the beautiful packagings on your social media channels. Make sure to include it in the ads that you run, and in the discounts that you offer.

10. Run Competitions with Irresistible Prizes

Your followers need more time to browse around social media at this time of year. So, be more open to asking them to take part in a competition with irresistible prizes.

Get creative, think about ways to ask your customers to engage with the competition. But beware, if you don’t abide by the social media platform’s rules, you end up with your page or account banned! 

For example, ask them for their best Christmas joke, funniest Christmas story, etc. Encourage them to post it on their respective social media pages and tag you at the end.

Make sure to put hashtags and publish a theme that everyone enjoys doing without any hesitation. As soon as the images of your customers get shared on your pages, your strategy dedicated to Christmas marketing increases organic traffic for your eCommerce platform.  

11. Create Story Ads to Bring Your Brand Story to Life

Try running ads on “Stories” on Facebook and Instagram as you get better for your Christmas marketing on social media. Users these days have become more attracted to full-screen and vertical content. 

By integrating your visual assets in creative ways, Stories offers you creative ways to provide your target audience with an immersive experience. In other words, Stories allow you to showcase your products more engagingly and enticingly than regular posts.

Follow these tips to create Instagram/Facebook Stories that resonates with your target audience during the holidays:

• Use hashtags and locations to increase your reach and views.
• Don’t create boring stories. Put some music, emojis, and gifs in there!
• Make your products shoppable with product stickers.
• Boost engagement by creating polls, asking questions, and using an emoji slider scale.
• Use Stories to countdown to your mega sales event. Countdowns bring a sense of urgency and will compel your audience to mark the dates on their calendars.

Also, each story lasts only 24 hours that entices users to check them out. It delivers unique, relevant content to a targeted audience, resulting in higher conversions.

12. Run a Customer Appreciation for Christmas Marketing in Social Media Campaign

Showing appreciation for the people around you and as a brand works as an efficient strategy for your Christmas Marketing in Social Media. It includes your followers and customers as a way of thanksgiving for their support and loyalty.

Notably, plenty of ways to show your followers you care. For example, some brands use UGC (user-generated content) to give their customers a virtual shout-out.

Most companies often run customer appreciation campaigns that act as a “soft promotion” for their business and products. This strategy works great if your customers and followers already love tagging you in their Instagram Stories or regularly use your branded hashtag in their posts.

Through Instagram, you can use the Collect features to view all the Instagram posts that you’re mentioned or tagged and then add your favorites to your media library. It makes finding high-quality UGC for your customer appreciation campaign really easy!

Detailed Targeting, Remarketing Tools, Paid Christmas Ads for Christmas Marketing in Social Media

For all retail businesses across Ireland and Europe, customers make their purchases when they decide to convert in the lead up to Christmas. Well, detailed targeting and remarketing tool makes this likelihood even greater.

People do a lot of ‘shopping around’ in the run-up to Christmas, including price comparisons and adding items to baskets without purchasing to hunt for deals. So, targeting users who do increases your chances of making sales because the users have already shown that they’re in the market for what you offer.

Creative, festive ad campaigns across social media channels target existing or almost-there customers to bring in an influx of sales this Christmas. Hence, targeting social media accounts in your industry with Christmas ad campaigns sets you up nicely for post-Christmas profit.

In the B2B sphere, you’ll need to take a slightly different approach. Remember, most companies prepare for the next fiscal year in Quarter 4 as early as October.

If you need help in setting up your Christmas marketing on social media, contact us today so we can help you build your strategy. We help you get through this wonderful festive season with great success in your Christmas social media marketing campaigns.

 

Keyword: Christmas Marketing in Social Media