Aside from helping marketers send out email newsletters to their subscribers, an email marketing software covers everything from automation and segmentation to contact relationship management (CRM) and reporting. These tools exist to make the task of digital marketers easier, so it’s crucial to find one that’s easy to use and has the functionality you require. 

Some pharmacy businesses prefer to go for an all-in-one email marketing service with all of the features formerly mentioned. Others prefer to keep it simple with an easy-to-use email newsletter service.

This blog introduces you to various options below to make an informed decision in choosing the best email marketing software for your pharmacy business. Plus, read on to discover the top strategies and tips for effective email marketing.

The Pharmacy & Healthcare Industry and Digital Marketing

Healthcare professionals are constantly on the lookout for the best drugs to prescribe. Doctors need to have a certain level of expertise when it comes to prescribing medications to their patients.

Also, drug stores need to know they procured the right medicines the customers actually buy, with or without prescription. Even patients and their dear ones always look for information about the drugs prescribed to them.

The pharmacy industry operates as a competitive space. Its manufacturers need to constantly satisfy the knowledge thirst of the doctors, pharmacies, medical students, and patients.

Hence, earning credibility as a drug manufacturer remains super-critical. Having a website to promote your pharmaceuticals’ manufacturing business stays bare minimum and is not nearly enough to meet the challenge.

Email Marketing Strategy for Pharmacy Businesses

People prefer receiving information without having to surf for it and decide what to read on the net. In this situation, the best email marketing software work wonders for your pharmacy business.

In a nutshell, achieving your business goals becomes easier using email marketing as a pharmacy. So, increasing brand awareness to position yourself works as a great choice.

In fact, email beats social media by 40 times for customer acquisition. Then, improve customer engagement by delivering information to the target audience without searching for it.

Hence, your pharmacy gets a great ROI with the best email marketing strategy. It has a lower cost of execution compared to other marketing channels, including social media marketing.

Why do pharmacy companies need to go for email marketing and use email marketing software?

Earning credibility as a pharmacy business or brand remains super-critical in the pharmaceutical industry.  Pharmacy businesses need to satisfy the knowledge thirst of users constantly.

And, the best way to deliver authentic information goes straight to their email inboxes using email marketing. Try to target doctors, pharmacies, medical students, and patients to remain effective.

What are some top strategies pharmacy companies adapt to maximize returns from email marketing?

To get the best results out of email marketing as a pharmacy company, you need to look at the following things:

• Build an organic email list.
• Designing accurate email copies with the best content and medical advice.
• Segment and personalize your emails according to the customers, whether doctors, pharmacies, medical students, or patients.
• Maintain your email list by cleaning it regularly.

How do pharmacy businesses build a great email list for my pharmaceutical business?

In order to use email marketing software and build an organic email list for your business, you need to have an email sign-up form on your business landing page. But to actually get the visitors to sign up, you need to offer some incentive, like a product discount, a free booklet with pharmaceutical advice, etc.

What kind of content works best for email list subscribers such as pharmacy companies?

As a pharmacy business that provides medical and other treatment options, your content requires consistent information about it. Thus, each subscriber needs interest depending on their area of interest recorded when signing up.

For example, try to publish blogs about the uses and benefits of each item you offer. Also, you need to include the side effects or simply the pricing and alternatives.

Practical Tips in Using Email Marketing Software for Your Pharmacy Businesses

1. Choose the Right Email Design for your Email Marketing Software

A solid email design acts as a key to making your message stand out. And when it comes to the plan when you use email marketing software, keep in mind the four essential tenets:

• Be purposeful with your layout
• Communicate effectively
• Include interactive features
• Start with a great subject line

A good email subject line contains a short & sweet message. Also, it makes a genuine promise that tells how it becomes highly relevant to the body.

Some tips for writing highly engaging email subject lines include generating curiosity, emphasizing urgency, and touching on the pain points. Try to ask a question and preferably use an emoji if it suits you.

2. Optimize for Mobile

As many as 80% of readers read emails on mobile devices. So, make sure you optimize your emails for mobile viewing. 

3. Create Great Content

Your content needs to resonate with the doctors, pharmacists, patients, and all your subscribers. So, make sure to relay the best message to all who signed up for your email list.

Nevertheless, the best email marketing software gives a significant drag and drop editor. It helps you do that without needing to know HTML.

Using readymade email templates helps a great deal as well. Roll out content about related medical events and trends which bear on the type of medicine.

4. Make Sure that You Send Accurate Emails

Proofread and review the accuracy of your emails thoroughly before sending them. Absolutely, ensure that no room for error in the pharmaceutical industry remains. ‍

5. Avoid the Spam Folder

Some best practices prevent your emails from going to spam. Also, make sure that to let go of the uninterested subscribers.

Letting them unsubscribe to ensure that your email list remains clean. And it helps you comply with laws like the CAN-SPAM act.

6. Send at the Right Timing using the Best Email Marketing Software

Email automation paves the way to ensure that your emails go to the right subscriber and go at the right time. Scheduling drip campaigns act as another powerful way to do it.

7. Perform A/B Testing before Sending

Notably, A/B testing covers all individual elements of an email like subject line, preview text, from the name, or the whole email itself. Also, it encompasses the template, long copy vs. short copy included in your email campaign by using this technique.

8. Use Email Personalization Techniques

Accordingly, email personalization works as an effective email marketing strategy. Email marketers use subscribers’ data within their emails to make the content feel custom-made for the intended recipient.

9. Include a Clear CTA (Call to Action)

A clear and easy-to-find CTA in your email ensures that your customers know the next step. It need not always be something prompting them to make a purchase.

But, make sure that it acts as the next logical step in the customer’s decision-making process. For example, if the recipient works as a pediatrician, you have sent an email with the list of ailments affecting children.

Then, the next logical step works if you know the list of medicines available for each kind of ailment. Make sure to compose the best CTA to generate the best ROI.

10. Track and Monitor the Email Campaign Performance

Few basic metrics that every email marketer uses let them track and monitor the campaign. It includes features such as ‘Click to Open Rate (CTOR), ‘Click through Rate’ (CTR), ‘Open Rate’ (OR) / ‘Unique Open Rate’ (UOR), ‘Unsubscribe Rates’, and ‘Conversion Rate’ (CR). 

Email Marketing Software: Creating the Digital Marketing Plan for Your Pharmacy Business

Before choosing your company’s email marketing software, set up the frequency at which your company sends emails and the content you need to deliver.

Check these detailed looks at the best email marketing software in our ranking table.

1. ActiveCampaign

Notably, ActiveCampaign helps pharmacy companies send fewer emails with better results. To that end, the American provider clearly focuses on automation.

Though other tools tested works to improve their automation, ActiveCampaign continues to rein in that field. With the tool, email marketing specialists automate everything based on your website visitors’ behavior with complex if/when/then logic.

Thus, the CRM makes it easy to manage sales directly from the backend and target ‘at risk’ or ‘hot’ leads. However, the amount and complexity of the features overwhelm complete beginners.

Active Campaign’s Best Features

The email marketing software has a great design with clean, responsive templates. As mentioned above, the automation that it offers remains the best around.

The prices work reasonably considering all that you get with the excellent support. Plus, marketers use live chat to your site and build landing pages that give reasonable deliverability rates.

However, the amount and complexity of the features overwhelm complete beginners. Some find it slightly expensive if you start with your pharmacy business.

Power users who need complete control over their automation. Small businesses have a lot to gain by turning their email communications into sales channels with Active Campaign.

2. MailChimp

As one of the world-leading solutions in email marketing, Mailchimp offers easy customization of email templates and subscription forms.

It primarily offers a free subscription for small pharmacy businesses that give up to 10,000 emails per month to 2,000 subscribers, with only a tiny footer ad. Features on the free plan include a landing page builder, single-step automation, eCommerce builder, and a CRM.

On the other hand, the premium plan comes with advanced marketing features such as multi-step automation, social post scheduling, and time zone delivery. They regularly add new features to the platform for you to sell your products and book meetings.

Mailchimp’s Best Features

The features of Mailchimp work great with the quality of the support reserved only for paid subscriptions. Digital marketing specialists easily customize the email templates and subscription forms.

However, the interface confuses beginners as they change the design layout more than anyone expects. Even if the free plan works generously, premium prices are relatively steep compared to the competition.

And, the support on the freemium plan goes non-existent after the first month, so make sure to make the most out of it before it expires. Each charge comes per contact as opposed to just subscribed contacts.

Nevertheless, the fast and efficient functions inside the software mean you have to stay on top of the list of hygiene. Users who want a good ROI make it an easy way to use the email marketing service.

3. Constant Contact

Since 1995, Constant Contact did great in email marketing as they managed to find new avenues that no other providers touched. For instance, they offered the best solutions to event management tools, surveys, or social campaigns.

Unfortunately, they recently removed the event management tool. Instead, they offered integration with Eventbrite. They have around 650,000 users worldwide and 270+ apps for integrating extra services to their platform.

Constant Contact’s Best Features

As one of the best email marketing software, Constant Contact consistently delivers good results. You get niche features such as the ability to manage event invitations, registrations, and tickets.

In general, Constant Contact lacks essential functions that you find elsewhere. However, many users say that the software is expensive for relatively basic automation.

The editor comes with good design options where marketers revamp their email templates. So, they make the most out of the subscription monthly.

4. HubSpot

As an all-in-one marketing suite, Hubspot has excellent tools and reporting for all of your marketing campaigns. It works perfectly across various channels such as websites, social, email marketing, and more.

Also, marketers use email marketing software to store all contact information with Hubspot’s CRM. It attracts an audience through lead forms, live chat, and online ads.

Notably, Hubspot remains a leader in CRM services that include email marketing. The platform handles everything from emails, social media posts, and blog publishing, making it the top platform for an all-in-one marketing solution.

HubSpot’s Best Features

With a 14-day free trial, Hubspot combines all of your marketing activities in one place for you to get a centralized view. It includes how contacts interact with your website, Google ads, social media, and email marketing.

Then, you need to subscribe to one of their three paid plans. While it’s free to store unlimited contacts, you need to pay an additional fee once the number you email surpasses the included amount. Save 10% on the first two plans if you pay annually (the Enterprise plan). 

It provides insights into the buyer’s journey that helps business owners to tailor their marketing efforts for success better. The platform includes a robust training platform that reviews how to use the system and highlights the best practices for successful marketing campaigns.

5. MailerLite

As one of the lightest email marketing software around, MailerLite has a drag-and-drop interface that makes it fun and intuitive to create the design you want. The software has a clean and streamlined look that makes it simple.

Based in Lithuania, MailerLite has a young and dynamic team (averaging 25 years of age) who created a modern and simple email marketing platform. Their focus focuses on international services for both the support and interface available in multiple languages.

 And despite essential appearances, MailerLite offers well-developed features. It has a robust editor and a “free for life” plan.

MailerLite’s Basic Features

Generally, MailterLite works the best among the suggested email marketing software due to its ease of use. Its clean and intuitive interface with a fast editor works well for all email marketing specialists.

The templates appear well-designed and flexible. Plus, you get the essential marketing features, like landing pages, sign-up forms, autoresponders, and reports.

Notably, it offers reasonable deliverability rates for pharmacy businesses that use the platform. It contains more advanced automation options and email analytics features.

However, email templates aren’t included in the free plan. Small businesses and freelancers enjoy its affordable solution with an easy learning curve and well-designed features with good functionality.

Which Email Marketing Software Suits Bests for Your Pharmacy Business?

From our findings, we find that Mailerlite works best for simple email marketing newsletters and landing pages. For eCommerce and more advanced users, Active Campaign suits your business needs ideally.

MailerLite vs. Active Campaign

MailerLite includes all of the essentials for email marketing without cluttering their system with advanced features. So, it makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can master in days, not months.

Hence, MailerLite has designed a superior user-friendly platform, making it the best choice for ease of use. If users experience any problems, a 24/7 live chat remains available to answer any questions and troubleshoot.

Active Campaign vs. MailerLite

Ultimately, Active Campaign helps businesses build customized automation to increase engagement with subscribers, giving it the edge in this category. The interface remains easy to use with intuitive resources for any questions that come up during the process.

Also, it includes sales automation, so your marketing and sales processes work together to earn more revenue. A 14-day remains for free to test the software, which you need to pay monthly or annually for a regular subscription.

How We Chose the Best Email Marketing Software

We looked at five email marketing software platforms before deciding on the best one. We considered price, ease of use, and functionality when determining the best options.

Also, we aimed to get a range of options that work for different industries and business sizes. Every company has different needs and use cases. Our review favored companies that offered a free-forever plan or a free trial to test the product’s effectiveness before committing.

Contact us today if you need help with your email marketing software and strategy. 

 

Keyword: email marketing software