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In 2007, LegitScript was founded to create a safer and more transparent commercial internet. It offers a solution for certifying and classifying internet pharmacies and began partnering with major platforms in the e-commerce and payments spaces to help them mitigate risk and keep their platforms and merchants clean. 

LegitScript launched Healthcare Merchant Certification in 2008 which was endorsed by The National Association of Boards of Pharmacy.

This certification program for pharmacies, for more than a decade now, has provided a recognized stamp of approval for the internet and payments companies that do business with them.

LegitScript Certification For Facebook Ads

Facebook, the social media giant, requires online pharmacies to go through a LegitScript certification process to support a pharmacy merchant account. This third party certification is strictly required especially when you run ads promoting prescription drugs. 

Benefits of LegitScript Certification for Facebook Ads:

Participate in Online Advertising

With a LegitScript Certification, you can grow your pharmacy business by promoting your products or services on Facebook through Facebook Ads 

Gain Patients’ Trust

If your pharmacy is verified by LegitScript, you let patients know that you operate safely and legally. And by using the LegitScript seal on your Facebook Ads, patients know that they can trust you, knowing that your business has been rigorously vetted

Adhere to Credit Card Requirements

Visa and Mastercard require all pharmacies and telemedicine providers that process card-not-present transactions to be certified and monitored by an approved certification organization, such as LegitScript. So you will not have any issues paying your Facebook ads if you’re using Visa or Mastercard.

Cost of Certification

LegitScript’s cost of certification has three tiers:

Category A

This category is for pharmacies with very limited internet presence, only accepting refills (but not new prescriptions) online. This includes:

  1. Pharmacies that do not operate a website or pharmacies that have a website without a mechanism for requesting a prescription (telemedicine services) or pharmaceuticals AND have only one dispensing location, license, or shipping jurisdiction. This applies to pharmacies that only use social media such as Facebook
  2. Pharmacies that have a website that facilitates refills or transfers (but not new prescriptions), AND have only one dispensing location, license, or shipping jurisdiction

One-time Application Fee Per Website: $495 USD

Annual Fee Per Website: $995 USD

Category B

This category is for any pharmacy that would otherwise be in Category A, but has more than one dispensing location, license, or shipping jurisdiction

One-time Application Fee Per Website: $975 USD

Annual Fee Per Website: $1995 USD

Category C:

This category is reserved for complex business models that take more time or expertise to review, such as telemedicine services, sterile compounding, or nuclear pharmacy

One-time Application Fee Per Website: $975 USD

Annual Fee Per Website: $1995 USD

 

Don’t Forget!

Before you post anywhere online, remember you or your team members are posting on behalf of your pharmacy brand and the pharmacy profession. Always adhere to your ethics and code of conduct. If you’re in doubt about posting a particular piece of content, don’t post it.

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About The Author

About The Author

Colm Baker is a registered pharmacist and award-winning digital marketer. Having qualified as a pharmacist in Ireland in 2013, Colm embarked on a Masters in Business Management in University College Dublin while also managing a community pharmacy.

From there, Colm launched his first digital marketing agency now called Full Blast Advertising and works with a wide range of businesses across a range of different industries.

The Social Pharmacist was launched as a pharmacy-specific full-service digital marketing agency to help community pharmacies create an online brand that they could be proud of and that would actually grow their business.

Colm has spoken at digital marketing conferences such as Amplify Digital Conference in Croke Park and written for magazines such as Irish Pharmacist. If you are interested in working with The Social Pharmacist or looking for guest contributors, please contact colm@thesocialpharmacist.com or connect with Colm on Linkedin by clicking here.

You can also connect with Colm by clicking the icons below.

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